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Monday
20Apr2009

Lionsgate Won't Make 'Bloody Valentine' Sequel

DateMonday, April 20, 2009 at 8:05AM
You really do have to scratch your head at some of the things Lionsgate does. We've detailed some of the company's bizarre moves - like buying the completely antiquated TV Guide network for $250 million at the first of the year - and the studio has certainly had some bizarre release patterns over the years.

But Lionsgate has also given us one of the true guilty pleasures of the year, My Bloody Valentine 3D. It's not a great movie but it's very good gory fun and the 3D speaks for itself. The movie was also profitable, taking in over $60 million worldwide against a reported $15 million budget.

So what does Lionsgate do? Why, naturally, it declines to make a sequel. Director Patrick Lussier told a confederate of Bloody Disgusting that the studio has "zero interest" in returning to the story.

Does this company know what the object of making money is? It's to make money. Outside of movies with "Saw" or "Tyler Perry" in their titles, it's the fourth most successful film Lionsgate has ever released, behind only Fahrenheit 9/11, Crash, and The Forbidden Kingdom. And if you're a studio built on a couple of franchises, wouldn't you want a third that, unlike the Crank series you returned to, proved it could make money the first time?

Follow the logic if you can: Lionsgate wants another Rambo movie but Valentine outgrossed that film in America on one-third of the budget. And it was surprisingly fun. So yet again, I'm left scratching my head at one of the more mercurial companies in the film industry.

AuthorColin Boyd | | in , , , | Print ArticlePrint Article | | Comment2 Comments |

Reader Comments (2)

Maybe it is a Springtime for Hitler ploy?

Monday, April 20, 2009 | Unregistered Commenterknives

Dude, the last "Rambo" was awesome; I don't care if the next movie is Sylvester Stallone shooting up a retirement home, I'll be there first day to see it.

Oh wait, we were talking about what now?

Yeah, MBV3D was entertaining, but good decision (creatively, not business-wise), since making a sequel is an obvious cash grab.

Monday, April 20, 2009 | Unregistered CommenterVince

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