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Wednesday
22Apr2009

Sony Ponders 'Spider-Man 4' in 3-D

DateWednesday, April 22, 2009 at 4:14PM
There's a great interview on Forbes.com with Sony chiefs Amy Pascal and Michael Lynton discussing the future of the business. They've got great insight into how Hollywood is faring in this tough economy (good theatrical numbers, bad DVD sales), how studios should and will deal with huge player salaries, Paul Blart, and what the future of movies could look like technologically.

Lynton talks about James Cameron's upcoming Avatar and says it could "change the world" of motion pictures. Connecting that thought to DreamWorks' terrific and very successful Monsters vs. Aliens, Lynton and Pascal seem open to and prepared for a possible Spider-Man 4 in 3-D.

"People are paying a premium to see movies in 3-D and that's a very big deal," Lynton remarked. "It's never been done before that someone says you have to pay more to see Spider-Man than a romantic comedy."

Yes, it's no surprise that studio heads are thinking dollar signs over the storytelling possibilities. That's because they're not filmmakers, but business people. Still, he raises a good point: If you can make a Spider- Man movie in 3-D and pay an extra $15 million or so for the process and charge three or four dollars more for those tickets, it's not cost prohibitive. And like everything else in the industry, that's what it all comes down to.

Frankly, I think Spider-Man 4 should be the first super, super major motion picture in 3-D. I can't put Avatar in that category, because who knows? But Spider-Man has generated three of the biggest movies ever. And if the fourth one wants to stand out against an ever-competitive field of summer movies and comic book movies, that's a great way to do it.

AuthorColin Boyd | | in , , , | Print ArticlePrint Article | | CommentPost a Comment |

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