'Tintin' Opens in October 2011, Two Months Later in the U.S.

Thursday

28May2009

'Tintin' Opens in October 2011, Two Months Later in the U.S.

Thursday, May 28, 2009 at 4:18PM

In what at first might seem like an odd strategy, Steven Spielberg's Tintin - a co-production with Peter Jackson - won't hit theaters in the United States until a couple of months after it plays in countries around the world, sending out its American save the date for December 23, 2011.

The animated/motion capture film will be seen in Europe, Latin America, Australia, and Asia beginning in late October 2011. Variety also confirms that the film, now officially called The Adventures of Tintin: The Secrets of the Unicorn, will be released in 3-D.

Why would Paramount and Sony take the film overseas first? Simple: It's a better known property around the world than it is in the states. An earlier international release, then, allows the studios to rely on foreign territories, meaning that it doesn't have to be a giant hit here in the U.S. to still make boatloads of money.

So whether or not the film is perceived well around the world plays into a release strategy in the U.S. And with more 3-D theaters on the way in the next two years, I wonder if the film will primarily be seen in 3-D at first when it's finally released in the U.S. or if Sony and Paramount will go with a wide release the way Disney is handling Up this weekend.

Colin Boyd |

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3D,

Animation,

Peter Jackson,

Steven Spielberg,

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Reader Comments (1)

Plus, a release on Dec. 23rd makes it a Christmas-holiday movie, rather than a Halloween one

Thursday, May 28, 2009 |

Alex

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