J.J. Abrams Talks 'Star Trek' on 'The Colbert Report'

As part of the media blitz for Star Trek - one that could be even more massive, actually, given the nature of the summer movie business - J.J. Abrams made a visit to The Colbert Report. It's not the best interview I've ever seen Colbert preside over, and the comedy bit at the end falls pretty flat, but I wonder how many other TV show creators turned movie directors would not only get that slot on Colbert but would also have name recognition with a big chunk of the audience. While it's true that Zachary Quinto, Chris Pine, and Zoe Saldana aren't household names yet, Abrams has built a brand with his output over the past five years, with Alias, Lost, Cloverfield, and even Mission: Impossible 3, and may be the real "star" of the movie. Star Trek, of course, is instantly identifiable, but for more than a few people, Abrams may be as big a draw as the title. Check out the interview:

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