Ladies: Larry David on the 'Whatever Works' Poster

Hey, guess what: Larry David stars in the new Woody Allen movie, Whatever Works. If you didn't know that already, the new poster is an incredibly subtle reminder. David plays a curmudgeon named Boris opposite a Southern runaway (Evan Rachel Wood) in Allen's native New York City. The role seems to fit David pretty well:

"A former Columbia Professor and self-proclaimed genius who came close to winning a Nobel Prize for Quantum Mechanics, Boris fancies himself the only one who fully comprehends the meaningless of all human aspirations, and the pitch-black chaos of the universe.”

So I hope David completely nails the part and makes the movie the funniest Woody Allen movie in over a decade. Otherwise, wow, they sure have invested all of this poster in him.
Poster courtesy of New York Magazine Perhaps you noticed that Woody Allen isn't expressly mentioned, as in "A new comedy by Woody Allen." That approach actually worked last year with Vicky Cristina Barcelona. After the film was in theaters, you never heard or saw Allen's name in commercials, and that film went on to be one of his most commercially successful films ever. Addition by subtraction? I guess you could argue that Allen's core audience knows this is his movie, anyway, and that he doesn't have the most marketable name in the world.

Comments

[KXB]

That poster could almost pass for a Viagra/Cialis ad!

[Jasper]

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[Callie]

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