Hollywood walk over to "Ignition" and ask them for a number, the biggest number they can think of, and write them a check for that amount, you can afford and they clearly deserve it.

Poor Body of Lies ...dragged out from obscurity for one last humiliation. Really now Mr. Boyd, hasn't it died a painful enough death without your giving it another mention? Marketing without a doubt can make a movie or break one but I think in the case of Dark Knight it had anticipatory momentum that pushed it far ahead of any advertising impressions. I've also seen movies that had lackluster posters do exceptionally well at the box office so marketing isn't the end all be all. Body of Lies could have benefited from a stronger/slicker ad campaign but I wonder if it was just a matter of the studio not really seeing a huge return and not wanting to over extend themselves in marketing it. Is there some sort of metric out there that gauges the effectiveness of film marketing?