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Friday
12Jun2009

Is the Movie Soundtrack Dead?

On June 23rd, the original motion picture soundtrack for Transformers: Revenge of the Fallen will be released. Do you care? I ask because the soundtrack simply isn't what it was, certainly not when I was in high school and college. The last movie album to sell over five million copies was O Brother, Where Art Thou? back in 2000, so clearly, there has been a shift.

Now, one explanation might be that music in general is down significantly. Around the world, music sales slumped nearly 10% in 2008, and about twice as much in the U.S. And in fact, music sales have declined precipitously this decade. They're not all going to iTunes, either; even though digital sales are soaring comparaitively, it's not enough to wipe out the losses incurred in the sales of CDs. The high point for CD sales was in 2000 (903 million), was considerably off just three years later (746 million), and last year, was about a third of what it was at its peak (362 million). Counting digital sales, 2008 was still less than half of the 2000 figures (428 million).

But unlike most albums, which are relying on ever-tightening radio playlists and a non-existent delivery method in music videos to do all their advertising, soundtracks have a built-in marketing machine. That helps explain why a bluegrass album sells seven million copies and how The Bodyguard moves 16 million units, a little bit more than one soundtrack per movie ticket sold.

In 2008, three of the top four soundtracks were for Disney TV products - Hannah, HSM, Camp Rock - and the top movie soundtrack was Mamma Mia!, the 24th best-selling album of the year. Beyond that one, only Juno, Once, and Across the Universe even made the top 100, the last two squeaking in at numbers 97 and 98.

Mamma Mia! has moved between one and two million units. Contrast that to Sleepless in Seattle and Space Jam, both of which sold over four million copies, but were hardly the logical tie-in of the soundtrack for a popular musical.

Transformers will be one of the biggest movies of the year, if not the biggest. And there's no rock n' roll soundtracks for Star Trek, Up, or Harry Potter. Transformers features a bunch of bands that already generate hits and album sales. The first Transformers soundtrack didn't even sell 500,000 copies. Spider-Man 2, the eleventh highest-grossing film of all time, couldn't sell a million soundtracks.

Conversely, Purple Rain, the biggest summer movie soundtrack ever, is one of a select few albums to sell more than 10 million units. The movie, obviously, didn't come close to being that successful.

So is the soundtrack dead? We're probably never going to see an album of any kind eclipse 15 million units again anyway, so the scale has to be calibrated. But if the top movie of the year doesn't produce record sales then the studios will stop paying attention to them and those glory days of Purple Rain, Saturday Night Fever, and even Dirty Dancing are gone for good.

Reader Comments (8)

When I wanted a mix of Violent Femmes, David Bowie w/ Queen and Guns and Roses back in 1997, I had the choice to either purchase the Gross Pointe Blank soundtrack or all the individual albums.

Soundtracks were a great buy 10 years ago because they often included the best works of numerous artists. It allowed you to have a great variety without having to purchase 12 different albums just for one song in particular. But with the advent of iTunes and other places where you can purchase songs individually, soundtracks no longer provide a service that made them unique.

And regarding the "Mamma Mia' soundtrack, I'm sure those sales would have been higher had the soundtrack featured the original ABBA tracks as opposed to those performed by the actors/actresses in the movie. After all, ABBA's last compilation album, released some 15 years ago, hit number one again last year because of the movie's success.

Friday, June 12, 2009 | Unregistered CommenterCJ Smith

Based on the first part of your article, can't help but wonder if music CDs are dead. That's quite a drop over the past decade.

Friday, June 12, 2009 | Unregistered CommenterJosh

The last soundtrack I bought was Repo: The Genetic Opera and it's only available through itunes and amazon. The only other soundtrack I was interested in was from the shitty kids movie Igor. It had a great soundtrack, but it was never released. Just the film score.
Before that, the last soundtrack I bought was Garden State and that was a few years ago. Maybe they just don't put as much thought into the songs, or can't afford the good ones anymore.

Friday, June 12, 2009 | Unregistered CommenterCharcole

Movie soundtracks only work for certain movies. Even though the new Transformers probably will put up the highest box office numbers of the year its not a film you see for the music. Honestly I can't remember one song besides linkin park in the first one. No one cars about music in that film.

Soundtracks will survive for films like musicals of course, and also more musical focused films like Once. The last one I bought was for Slumdog Millionaire which had some of the best original music in a movie that I've heard in a long time.

That is the only way they will survive in my opinion: very good original music. If it's not original to the film then people will just download their favorite track off itunes. But there just haven'r been many good original soundtracks with good movies attached to them to make good money recently

Friday, June 12, 2009 | Unregistered CommenterEvan. G.

Like westerns and film noir, the movie soundtrack is dead until someone comes along and makes a good one and a lot of money. Let's see how the soundtrack to "Nine" sells if it wins some Oscars next year. While itunes has definitely changed the landscape, it's important to remember three more facts: First, more films than ever are being turned in to Broadway musicals. It used to be the other way round. Second, the fastest growing sector of the publishing world is audiobooks, which increasingly come with soundtracks. And third, soundtracks are indispensable to an industry that's overtaken the movie business in revenue.... Computer games. Movie soundtrack sales might be declining but music will always be inherently vital to not only film but theatre, literature, and the cyber arts. The movie soundtrack is not dead. Your figures more accurately reveal the effect of piracy on sales.

Saturday, June 13, 2009 | Unregistered CommenterJon

There are still a few gems out there... Garden State was mentioned, Juno had a great soundtrack as well... but you're right soundtracks are struggling but there are still great works of movie scores like Clint Mansells work, the score for There Will Be Blood by Johnny Greenwood and I'm stoked to hear the Daft Punk score for Tron.

Saturday, June 13, 2009 | Unregistered Commenteranybody

Here's the shocking thing about the ones you just mentioned, Garden State and Juno, and it even holds true for Twilight, a movie aimed at the age group that now buys the most music: None of them sold three million copies. Whether it's physical CDs or downloads, those three combined sold less than The Lion King. And those are three of the best known soundtracks in the past five years or so.

But, again, all of music is suffering: The only album currently on the Billboard chart with four million units sold is Daughtry. But it seems like there's even less excitement about soundtracks these days, like Transformers. Nobody cares.

Sunday, June 14, 2009 | Registered CommenterColin Boyd

Remember Crank High Voltage? It may not be that big of a movie, but it's soundtrack by none other than Mike Patton one and only was definitely an attraction. There's a reason to buy it.

Yes Man also had a very good soundtrack (especially the half with the electronic tunes) - it was a highlight of the movie. Also a reason to get it.

Tuesday, June 23, 2009 | Unregistered CommenterTjei

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