Michael Moore Surprises Audiences with New Trailer

Michael Moore has pulled off a pretty effective stunt. The trailer for his new documentary about corporate greed in America premiered tonight in theaters showing The Taking of Pelham 123. According to /film, viewers in New York, Los Angeles, Chicago, and Washington D.C. were prompted by Moore in the teaser to help out our struggling CEOs with a cash donation. And then the big surprise came: Ushers filed into the selected theaters with collection plates, reportedly wearing shirts that read, "Save Our CEOs." While I'm sure there have been interactive movies in the past...has there ever been an interactive trailer? Here's the video; maybe you can persuade family members or friends to play ushers. The crowds had some idea something was up; they were informed that there would be filming in the theater and that admittance was seen as a viewer's consent to be filmed. Still, the end result had to be something of a surprise. Moore has made some great documentaries and some pretty average ones, but even if you can't stand the guy - which is perfectly understandable - this is a pretty good way to kick off a marketing campaign for a documentary. The still unnamed film will be in theaters on October 2nd.

Comments

[quin browne]

i worked on a film that used michael moore's production offices.... the best thing about it, aside from the location, was the fact it was well supplied with first aid products and there was an enormous binder full of take out menus.

[Get The Big Picture]

Imagine that.