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Sunday
14Jun2009

'Dark Knight' Poster, Ads Win Eight Key Art Awards

DateSunday, June 14, 2009 at 10:48PM
The Dark Knight picked up eight trophies at The Hollywood Reporter Key Art Awards, which shines a light on posters, trailers, commercials, et al. Essentially, if it was made to promote, market, or advertise a movie, it could be in the running for the Key Arts.

BLT & Associates won Best Theatrical poster, Best TV Spot, and Best Action Print (meaning best print ad for an action movie) for The Dark Knight, and Iron Man won Best Trailer. I wish I knew for sure which Dark Knight Poster took home that prize; my hunch is Why So Serious?, which is one of the most memorable movie posters in a long time, but the film was nominated twice in that category.

Overall, BLT was the big winner Friday night, with 13 Key Art Awards; the company also worked on campaigns for Iron Man, Kung Fu Panda, and Juno, among its many nominees in theatrical and home entertainment categories.

The wins for The Dark Knight are further validation of how perfectly the film was marketed. Business schools should teach that campaign to the marketeers of tomorrow. It's not just that that the style and images were terrific in the posters, trailers, websites, and more, but also that it was executed brilliantly over the course of six months or more.

Odd award of the night: George W. Bush, who was quoted in posters and print ads for W., now has a Hollywood order of merit in the Theatrical Print - Copyline category.

Get the full list of winners at The Hollywood Reporter.

AuthorColin Boyd | | in , , | Print ArticlePrint Article | | CommentPost a Comment |

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