Wednesday
24Jun2009
First 'Avatar' Footage Screened to Massive Geekgasm
Wednesday, June 24, 2009 at 3:16AM
James Cameron or no James Cameron, it's hard to accept Avatar on the terms of its pre-release adulation. It's been called a movie that will forever change the art form, and that may well be the case...but can we see it first? You know, just to be sure?

Well, the first footage from the film was screened at Cinema Expo in Amsterdam last night, over 20 minutes in all, and the word is that Cameron has delivered that auspicious film everyone thought he might. A Twitter post from gjkooijman: "still can't process the Avatar presentation he saw. It's nothing you can imagine, it's real. Cameron made a new planet and took a cam there." That's a fairly bold statement, wouldn't you agree?
We only have still shots from the event, courtesy of MarketSaw, where I always get my 3-D information, and it certainly looks good in these photos. But the real test will come in December when the film hits theaters. I can't help but be reminded of Final Fantasy: The Spirits Within. As good as it looked, nobody cared.
True, this looks to be a big step forward technologically, but so was Cupid Angling, the first movie shot in color. Nobody remembers that one. So let's see the whole thing, story and all, before we proclaim it as the movie that will redefine the entire industry.

A trailer was expected in front of Transformers, but that deadline has come and gone. But when we see some footage pop up online, we'll definitely share it with you. Regardless of whether or not this movie will replace The Holy Bible on altars of worship, it certainly has everybody's interest.
Colin Boyd |
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Reader Comments (10)
It's only 6 months out, shouldn't they want to get this marketing machine rolling. I mean we have iron man 2 posters and thats a year away.
Did you really compare a James Cameron sci-fi pic with Final Fantasy? That's just not right.
Most of us don't want to see it because of the new advanced technology, we want to see it because James Cameron made the "real" Terminators, Aliens, True Lies, and the Abyss... And some chicks will want to see it because of Titanic.
If Final Fantasy: The Spirits Within had a story anyone cared about I think it would have ushered in the CGI era but with all the money they put into the visuals they forgot to invest in a screenplay.
I'm also very surprised that the hype machine isn't in full swing for what's supposed to be the most groundbreaking movie ever made. Is James Cameron really more accomodating than Michael Bay in not blasting the studios for not fully marketing his vision!?
James Cameron is one of the best writer/directors of all time. I am so excited to see this movie that it hurts a little. Death to Michael Bay.
Personally, I look at the "revolutionizing the industry" buzz as secondary. I am curious about that, but I am more curious to see what has taken him 12 years to return to relevance since the pinnacle of his success, after making some of the best films of the 80's and 90's (and then Titanic)
Once again MRPIGG steals my sentiments exactly...
I want to see what kept James Cameron, a man I consider one of the greatest directors of all time definitly ranked up there, out of the game for 12 years and this is the speciific film and subject matter he wanted to return to...
I hope it defies expectations and is wonderfully created and a triumph in the advancement of film... especially since Transformers 2 made critics (like Colin, nearly walk out) and others vomit lol
Michael Bay what is the deal?
I always wondered about the first movie to be shot it color. Thanks to you, now i know.
Oooo... I don't know about that reference to Final Fantasy....
James Cameron has always been able to combine great visuals with good characters and a thrilling story.
The trade mark of Japanese animation is that they usually look good but the characters are one dimensional and the story line all but absent. Cameron has never been doing that.
It's good to feel that childish anticipation about a movie again, huh?
Is it the greatest movie since Heaven's Gate?
All I'm saying about Final Fantasy is that it was supposed to usher in a more mature and lifelike form of animation, but nobody wanted to see it. I just don't know how easy it is to sell a movie "from the director of Titanic" that looks nothing like Titanic to tens of millions of people.