website tracking

Search The Big Picture


« Trailer - 'The Final Destination' | Main | David Carradine (1936 - 2009) »
Thursday
04Jun2009

Fearless Forecast - 'Land of the Lost' Revenue

DateThursday, June 4, 2009 at 11:47AM
Last year, we got our summer flops out of the way pretty early. Prince Caspian and Speed Racer both failed to live up to expectations in May on back-to-back weeks. This year, Terminator Salvation is the movie with the target on its back because of a $200 million budget and U.S. receipts bound to wind up under $140 million. I think we may see a similar result from Land of the Lost.

With an estimated $100 million budget, Land of the Lost is not exactly a big screen version of the Sid and Marty Krofft TV show from the 1970s. In fact, it's a pretty hard PG-13 with loads of dialogue that isn't really family friendly. I think that will hurt the movie, which should have tried to be a safer PG if it wanted to get paid. Do guys in their late 20s and 30s, Ferrell's fairly loyal base, really have a lot of interest in this? We'll see, but I'm thinking this will misfire.

One reason it may not do as well is The Hangover, a better comedy, a better comedy for Ferrell's audience, a movie with more momentum and better reviews, and a similarly wide release. Land of the Lost will probably win this weekend between the two, but with a lower number than it would hope and with a lot more vulnerability over the course of the next few weeks as The Hangover becomes the summer comedy to watch.

Neither one of those movies have much of a chance to win the weekend outright, however; Up should still dominate. Family movies generally have better holds than the competition, so I doubt we'll see a Terminator-like 60% drop in this case even though it befell Night at the Museum last weekend. Of course, there's a big difference between Up and Night at the Museum.

The Top Five:
1 - Up ($43 million)
2 - Land of the Lost ($26 million)
3 - The Hangover ($23 million)
4 - Night at the Museum ($12 million)
5 - Star Trek ($7.75 million)

AuthorColin Boyd | | in , , , , , | Print ArticlePrint Article | | Comment4 Comments |

Reader Comments (4)

GO THE HANGOVER.... Im so seeing that rather than Land of the Lost that movie honestly looks dumb even though it is Will Ferrell and Ive been saying it looks stupid ever since I saw the trailer way back...

Thursday, June 4, 2009 | Unregistered CommenterSean

What's the other hyped comedy this summer? Year One? And while Micheal Cera is awesome, Jack Black just has been very hit or miss lately.

So yeah... gonna try and catch The Hangover here soon. Looks awesome.

Friday, June 5, 2009 | Unregistered CommenterJosh

I watched all the trailers, played the Subway and Mapquest games in anticipation of the movie. I was psyched to see it...but it was a BIG disappointment. Lots of the funny lines from the trailers weren't even in the final cut! I think they missed a great opportunity to create a strong franchise. This movie is the fumbling, bumbling, failure of the summer movie season.

Tuesday, June 16, 2009 | Unregistered Commenterdisappointed

I feel very good, at least you can pass. Even the imitation of others, the film has its own culture, can be a good evaluation of it.

Sunday, July 5, 2009 | Unregistered Commenter172786144

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>