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Sunday
12Jul2009

Box Office - 'Brüno' Wins, But Not By Much

DateSunday, July 12, 2009 at 12:47PM
It's fair to say that Sacha Baron Cohen's Brüno will not approach the kind of business its predecessor did, even though his new film outgrossed Borat by a few million dollars on its opening weekend. Brüno lost significant chunks of its audience on Saturday and Sunday, and the Friday numbers were already a little lower than expected. All told, Brüno barely made $30 million, which was at least 20% less than most projections.

With Harry Potter opening on Wednesday, this kind of performance really limits Brüno's future, even though the demographics are substantially different for the two movies. Cohen's latest comedy made $14 million on Friday, dropped to $9 million on Saturday, and dropped again to $7 million on Sunday. With those figures, it will be hard for this movie to sustain itself for longer than three weeks, tops.

It still won the weekend box office, but not as comfortably as you would have thought. Ice Age trailed by only a couple million dollars in the estimates. Last week, you'll remember, the film tied Transformers until the final receipts were tabulated on Monday. It probably won't change this time around to the tune of $1.9 million, but it could. Transformers took in another $24 million to finish in third place.

The new Hayden Panettiere flick, I Love You Beth Cooper went mostly undetected, earning about $5 million in nearly 2,000 theaters. In other news, Public Enemies is making a case that it might offset its production costs in the U.S.; with $66 million in 12 days, it's two-thirds of the way there. It still won't be a "hit" in traditional terms, but it won't be a failure, either. The Hangover is inching closer to a quarter-billion dollars in the states, and with Brüno's inauspicious beginning, might be the comedy of choice for a lot of people until Funny People opens at the end of the month.

The Top Five:
1 - Brüno ($30.4 million)
2 - Ice Age ($28.5 million)
3 - Transformers ($24.2 million)
4 - Public Enemies ($14.1 million)
5 - The Proposal ($10.5 million)

AuthorColin Boyd | | in , , , , , | Print ArticlePrint Article | | CommentPost a Comment |

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