Sunday
05Jul2009
Warners Inserts Lots of Quarters, Buys Midway Games
Sunday, July 5, 2009 at 5:31PM
Sooner or later, we'll see the positive by-products of this, although for Warner Bros., that day has already arrived. Variety reports that Warners has acquired "most of" Midway Games' assets in bakruptcy court for a little north of $30 million. That gives Warner Bros.
Interactive the rights to Spy Hunter, Joust, Mortal Kombat, Ms. Pac Man, Defender, Rampage, and Robotron 2084, among many other titles.

Whether or not Warner Bros. exercises those rights into movie spin-offs is not known, although with the epidemic of board games and other favorite toys from the 1970s and 1980s, it certainly seems like a distinct possibility. The company already has a relationship with Midway, thanks to the Mortal Kombat vs. DC Universe game. DC Comics is also a wholly owned subsidiary of Time Warner.
Until Thanksgiving 2008, Viacom chief Sumner Redstone owned Midway, but took a major loss on the company in the down economy. He sold it for $100,000 and an assumption of $70 million of debt, and in February, new owner Mark Thomas filed for Chapter 11. Warner Bros. made its $33 million bid in May.
It appears that the immediate focus will probably be on the games. Warner has been shoring up its video game properties for a couple of years, and having some of those classic titles at its disposal will help that arm of Warner Bros. even more, especially with the continued growth of the industry across multiple platforms.












Reader Comments (1)
Since I work for Midway I can confirm its finished, done, over, Warners completed their rather overpriced purchase of Midway I.P not including Wheelmand and TNA. Newcastle is closed because no buyer came forward, no one really expected one to, who wants to own a studio that has a burn rate of $500,000 per month for an average driving game that is 2 years late?
When Austin was shutdown it came to light the dev team there had spent $20 Million over 4 years on "Criminal" an open world heist game but only had a one level demo to show for it, Seattle and the Surreal guys have spent $45 Million on This is Vegas which will release through Warners in late 2010 - it'll be an epic failure, it looks a mess and the dev team have no guidance or direction and are changing shit every week. Midways main problem is a dev guy running financials is never going to work and that man is Matt Booty who had no idea how to track or control studio spending and get the results, dev teams were given blank checks and nobody bothered to track the spend against quality.
Warners have no idea how to manage the I.P, they've got $500 Million to spend and no staff to run the show, they're still buying more and more assets but have absolutely no clue about runnung a games business and lifecycle management of back catalogue product.
In a way yes perhaps it is good riddance but beleive me that Warners aren't exactly the best guardians for I.P many people grew up with, another developer and publisher has gone and pretty soon you're going to be left with a FIFA and Call of Duty rammed down your throats every Christmas.Diversity in this business is essential, better managed fiscals even more so.