WTF? Weinsteins Want 'Halloween 3-D' Next Year?

I believe the phrase "throwing good money after bad" is in order: Bob Weinstein told The Los Angeles Times that we're getting another Halloween movie. Next summer. In 3-D. Keep in mind, the article was published today, meaning at best Weinstein told the paper on Friday the threequel was a go. Would he change his mind now that the box office has spoken, and not all that favorably? In fact, since the opening weekend of the last Halloween movie, the two Rob Zombie films have combined to make a whopping $47 million in 16 weeks. The new sequel, however, has already topped the meager production budget of $15 million; is that reason alone to keep this moving forward? Sequels are supposed to do better than the first movie because they already have the established brand name from the first theatrical run and the DVD market. In any case, they're not supposed to do worse than their predecessors. Halloween II opened with only 65% of the audience the first film generated, not even factoring in slightly higher ticket prices. Even if it comes to pass that the film itself makes 65% of the total from 2007's Halloween (not a sure thing given the quick burn of horror movies), that would only equal $38 million for the sequel. And they want another one? One that would be more expensive? Rob Zombie wasn't going to come back for this Halloween, and Weinstein confirmed the director's tour of duty is now over in Haddonfield. So how does that help the appeal of a slumping series? I remember when the Weinsteins consistently made good decisions. Do they?

Comments

[Ricky Williams]

Maybe the Weinsteins see 3D as a potential money grab, and don't want to hunt down any scripts that they can add the third dimension treatment to. They already have the rights on the Halloween franchise so they can throw a little cash at some up-and-coming music video director to lens it and pen the script.

Think of all the built-in perks of marketing Halloween 3D. The number 3 is already right there! They'll save millions in printing costs alone! Hey, it worked for Friday The 13th and The Amityville Horror, right?