Toy Fair Highlights: 'Potter', 'Iron Man', 'Titans'

One big revenue stream for studios and their many blockbusters is merchandising. The toy business is never a bigger deal than it is right now, during the annual Toy Fair in New York. This year, Toy Story 3, Twilight, Harry Potter, How to Train Your Dragon, and Iron Man are among the many highlights of a $21 billion business. How big are these toys? NPD Group reports that Transfomers: Revenge of the Fallen accounted for - gasp - almost $600 million in toy sales last year, although Disney is by far the industry leader in merchandising revenue. Here are a few of this year's more talked-about toys. The one above, Perseus from Clash of the Titans, comes to us from Bloody-Disgusting, and below we have images from Collider (Iron Man 2), Seibertron (Transformers), and the Toy Fair site for the new Harry Potter Lego series.

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freelance writer