The Lowdown On the Letterman/Leno Super Bowl Ad

So that really out-of-the-blue Letterman/Oprah/Leno Super Bowl promo for The Late Show? It was all Dave's idea, apparently. Unless you're a football fan - and you don't need to be to watch the Super Bowl - it was arguably the highlight of the night, certainly the most interesting development of the entire first half: Dave Letterman and Oprah, recreating their 2007 ad (the first time they'd appeared together in more than a decade), and joined on the couch by Jay Leno. But why? "How do we come close to topping the last one," asked Letterman executive producer Rob Burnett in a chat with Entertainment Weekly. "Then Dave got this idea. My first call was to Oprah – she got it right away – and then I called Les Moonves to make sure he was OK with Jay being on CBS. I have to give Les credit...he got it immediately." "And then I called [Leno's executive producer] Debbie Vickers, who said, ‘Dave and Jay, in the same room?’ She laughed for a good minute and said Jay would want to call." Burnett continued, "I hung up, and two minutes later it was Jay. He said ‘This is the way show business should be.’ Debbie then cleared it with NBC Entertainment Chairman Jeff Gaspin and NBC-Universal CEO Jeff Zucker." As for the logistics, Burnett says Leno was flown into New York on NBC's jet on Tuesday, then he was whisked into the Ed Sullivan Theater that afternoon in disguise. Oprah strolled in a few minutes later, and within half an hour, the memorable promo was in the can. "It was great, very professional, very cordial," added Burnett, because - let's face it - he had to. "We shot it in 25 minutes, and it went really, really well. It felt like one of those things where you wake up and say, 'I had the strangest dream.'" "There was no frostiness. We were focused on trying to execute the joke. It would have been a more taxing event had it been us all going out to dinner. If anything was awkward, it was how it wasn’t awkward." At least, it wasn't awkward until you watched it.

Comments

[Say that again]

That was the highlight of the entire Superbowl event. I was actually hoping for more of them, but yeah
that was a huge WTF moment.

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