Paramount, Reiner Looking to Remake 'Soapdish'?

Really? We've burned through the 80s archives already? I can only assume that's the reason Paramount wants to remake 1991's Soapdish. Pajiba hints that the studio is moving closer to the remake and that Rob Reiner is on board to produce, at the very least. The movie itself was pretty clever, but it also came out at a time when soap operas were easy targets. Now they have to fight for their lives; Guiding Light, As the World Turns, and Passions have all been canceled in the past three years, and after As the World Turns goes off the air in September, there will only be six daytime soaps left. Not exactly a thriving market. Apparently, the new version will accommodate that loss in interest of American soaps by focusing on a telenovela, and that's probably the only way this makes any sense. Paramount can either target the growing Hispanic marketplace by playing it straight or potentially draw a larger crowd by amping up the insanity of those storylines. While the telenovela format is incredibly easy to mock, so far, films targeted at Hispanics have not found a consistent audience. That's less a by-product of the movies as it is their positioning and branding. Univision is now a pretty big ratings draw in the US, so it's not like there's no audience at all. But I'm just guessing that Paramount would go that route; it's also likely that with the rise in popularity of some Latin stars over the past decade-plus that there's enough name recognition to go directly at the mainstream opening weekend crowd, similar to what Death at a Funeral did earlier this spring.