Box Office - 'Sex' Wins Friday, 'Persia' Hardly Princely

Here's where Sex and the City 2 slows down. Some will report that the $27.3 million it's accumulated in two days is a sign of something powerful, but there are two reasons why that's not really the case. First, when you look at this film's predecessor, it made $26 million on its opening day, which was a Friday, and though you could argue that this Thursday and Friday kind of served the same purpose, all those extra opportunities on a pre-holiday Friday should have amounted to more than $13.1 million. Second, since no other day from the first Sex and the City came close to $20 million and this one can't possibly have the same word of mouth because it's so terrible, the $27 million is its big shot. It may do a little better on Saturday (although the first one certainly didn't) but then it will come back to earth pretty quickly. The news is still better for Sex than it is Prince of Persia: The Sands of Time, the third straight bad start for a potential blockbuster. The $200 million video game movie only brought in $10 million, and I had a feeling it would start out much stronger and probably be more competitive. Since we're looking at a four-day weekend, the numbers will appear better than they really are, but its opening day is far worse than Robin Hood, which is a huge disappointment in the US. Persia finished behind Shrek Forever After, and it's probably not going to make up that ground in the next three days, so it's time for Disney to push all that international box office business, I guess. $10 million for a Disney-Bruckheimer movie is very pedestrian, don't you think? On Thursday, setting up possible scenarios, we mentioned that Shrek could actually win the weekend if Sex and the City bombs. It looks like it would still need to do that on Saturday for Shrek to win the three-day or four-day total, but it's only a couple million behind on Friday. Shrek will likely be consisent on Saturday and Sunday, so depending on how much more business Carrie and company do on Saturday (and how much retreats on Sunday), that could actually be the big battle of the weekend. It has nearly 1,000 more theaters, so that helps Shrek balance the scales a bit.

Comments

[Chris]

Damn, Sarah Jessica Parker is SOOOOOOOOOO ugly!!!!!!! I can't stand looking at her.

[chad]

YESSSSSSSS. there is a jesus, allah, buddah whatever. screw michael bay thats what you get for completely messing up prince of persia for me.....there is karma. i havent shyed from voicing my anger at wht they were doing with this movie. and colin i read that you just made my year. now they can fire everyone in that movie and reboot it. So excited buh bye michael bay you loser. micheal newell i knew this movie would be a disappointment the moment i heard your n.ame. the actors all were wrong ditch them seriously i dont like to laugh at other misfortunes usually but this seriously mad me smile seeing these people fail

love you colin best news i heard i knew it wouldnt be great and it feels good to be right bout my favorite game of all time more stories of their failure would make me grateful

i sound like such a hater but just give me a pass on this movie because they deserve it lol we all have those "special movies games music etc" that we feel a connection to, this was the one for me

and random but i agree with chris lol