'Ice Age 4' To Be Released In Jam-Packed July 2012

It's hard to believe that a movie that didn't even make $200 million in the US nevertheless became one of the biggest films ever made. Ice Age: Dawn of the Dinosaurs made more money than Fellowship of the Ring and Return of the Sith, and nearly 80% of that revenue came overseas. Surprise, surprise -- we're getting a fourth movie. Not too many summer flicks make ten times as much as they cost to produce, so Fox, realizing how easy another huge payday would be, has scheduled the fourth movie, again in 3-D, to show up on July 13, 2012. That's a week before the third Batman movie, by the way, which was announced last week. And Spider-Man is out July 3rd that year. Together, the predecessors in the three series combined to make just under $2.8 billion. So that's a big month. The title will be Ice Age: Continental Drift, at least for now. I wouldn't change it, though; that's easy to remember and shorter than most titles that rely on the colon. The third movie was disposable but served its purpose, and you can't argue with the cost. In an age when Pixar and DreamWorks make movies that cost about $175 million on average, here's one that has outgrossed them all but one of them (Shrek 2) and only cost half that much. Certainly, Fox can afford to pay more the next time out, but the series on the whole has been pretty cheap, so why go crazy when it's already working?

Comments

[P.C.]

Yay...my birthday. Fox is so sweet to remember.

[Emo]

Return of the Sith?