'Green Hornet' Now Set for IMAX in January 2011

I think this might be a big roll of the dice for Sony, but in an effort to save face, the studio might just have to do that. The Green Hornet, the adaptation that has brought the phrase "much-maligned" back in vogue, is now set to open in IMAX theaters on January 14, 2011, the same day it rolls out in 2-D and 3-D format theaters across the country. You're right: Mid-January is a bad time for this sort of thing, or at least a suspicious time. Of course, Avatar did OK in 3-D and IMAX this past January, but let's not kid ourselves here. Green Hornet has featured a directorial replacement, which also prompted a co-star replacement, a star and writer - Seth Rogen - who was more or less admittedly apathetic about the source material he was bringing to the screen, production delays and two release date changes. The most recent move - from December to January, a big difference in terms of the studio totem pole - was reportedly to allow for the 3-D conversion, a process that shouldn't really take the better part of a year. And we said almost a year ago when the film was pushed from summer to December that Sony would eventually shove it into 2011 and bury it. But IMAX is not burying it, although if the film's a wreck, it could be burying Sony's first quarter next year.