Tuesday
Jun292010
Tuesday, June 29, 2010 at 6:23PM 'Chance of Meatballs' Directors Making LEGO Movie
The LEGO video games that have come out recently are damn good fun and I think we ought to see more stuff like that. So I think Warner Bros. might be missing a golden opportunity by making a LEGO movie that's separate from some of the brands that have already incorporated the colorful building blocks.
We can only speculate that the new movie won't be an animated LEGO Batman or Indiana Jones flick, although I think my logic's sound: Wouldn't that be a big part of any announcement? Instead, we don't know what the story will be, but we do know, thanks to Geek Tyrant, that Phil Lord and Chris Miller are the likely writers-directors of the new movie, mixing live-action and CGI.
Lord and Miller, also my favorite Victorian-era haberdashery, directed Cloudy with a Chance of Meatballs, a really entertaining flick that audiences warmed to pretty quickly. They snagged this gig with a presentation to both Warner Bros. executives and LEGO brass, and LEGO has been fiercely protective of its image over the years. They all liked what they heard, I'm guessing, because here we are.
This could be one of those movies with appeal so broad it can't possibly avoid making a ton of money. Who doesn't love LEGO? Even when you outgrew them as a kid, did you just throw them away? I know I didn't, and my mom might still have them in the house for all I know. And they've become so sophisticated over the years - I was lucky to build, you know, a giant green-turfed house with wheels - that the name recognition is off the charts. The video games and music videos and stuff reconnected an older generation (or two) with the brand while still making fans of kids all over the world.
A movie, no matter what they do, will be big business. But I hope the story, even if it can't be Batman, Star Wars, or anything else, maintains some of the sense of humor and fun the games have.



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