Video - 'Avatar' Re-Release TV Commercial

It was recently reported that James Cameron will earn $350 million from Avatar, based on what it's already brought in. Thank goodness, then, there's a chance to make even more with the extend-o-matic "special edition" re-release coming next month. Honestly, $350 million seems low to me, given the way his deal was apparently structured, that everyone else got paid their percentages first and then The King of the World got his piece of the pie. Damn thing made almost $3 billion and he's only getting 13%? Don't agents get that much? If ever a case could be made for one person being solely responsible for the success of a film, it's this situation here. Cameron should get a billion dollars off this thing. Well, the re-release won't push it that far, but the next Blu-ray might, because it's 3-D. I wonder if that $350 million figure includes the Panasonic 3-D sets he's sold just by making a movie tailor made for that experience (as well as helping Panasonic develop and market the new tube). Here's a new commercial for the re-release, which opens on August 27th.

Comments

[D]

As I recall, Cameron agreed to a smaller financial package in exchange for a larger budget and unlimited time table to make the movie.

[Get The Big Picture]

Here's what the Times said in November:

"In a further hedge, Mr. Cameron would give up part of his own participation in the film’s returns if production costs exceed a specified level, according to those who were briefed on the film. If final production costs exceeded $300 million, for instance, Mr. Cameron would effectively defer much of his payout until the studio and others were compensated, despite his years of labor on the movie."

http://www.nytimes.com/2009/11/09/business/media/09avatar.html

So, I have no doubt that he took a smaller upfront salary, but after the fact, he should have made a lot more, unless Fox' accounting rivals that of Warner Bros.

[D]

I'm not disagreeing that Cameron made a poor financial deal (at least in hindsight) but that's what happens when you agree to take a % of the gross and don't insist on first dollar.

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