Saturday
Jul032010
Saturday, July 3, 2010 at 10:18AM Box Office - 'Eclipse' Over $120 Million in Three Days
Add another $28 million to the growing box office total for The Twilight Saga: Eclipse, which now sits at $120 million or so after just three
days. That's up just a touch from Thursday, meaning $200 million over six days is probably out of the question, but it will still get within 10% of
that much, good enough for a six-day Fourth of July record, outgunning Spider-Man 2.
I had thought it would do a little better on Friday, but it should still be able to hit around $75 million over the traditional three-day weekend, and
once you add in Monday's day-off take and the $92 million the film made in the first two days, that ought to put the vampire threequel over $180
million, which is Spidey's record in the same time frame. Summit is actually estimating $80 million for the Friday - Sunday box office, for
what it's worth, and if that's the case, it could be $185 - $190 million.
The question is what it will do next. I think everyone knew already that this would be north of $165 million after this weekend, just based on what
New Moon did, but that movie made 48% of its total box office on opening weekend. It's harder to gauge here, with extra days and a holiday
release, but we'll know next week whether or not this has eyes on $350 million.
One movie that won't be making that much is The Last
Airbender, which is already starting to slow down. It drew $16 million on Thursday, and yesterday, only managed
$16.7 million, according to the new estimates. At least it didn't lose audience, I guess, but that $33 million might be the biggest swing of the bat
this one gets. Will it hold strong on Saturday?
Toy Story 3 is
still making news, too, earning $10 million on Friday and setting itself up for a date with $300 million-plus by the end of the holiday weekend. And
it will be the year's biggest movie in another week or ten days. It will become Pixar's second-biggest movie this weekend, and will overtake
Finding Nemo around the time it knocks Alice in Wonderland out of this year's top spot.



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