Box Office - 'American' Wins Slow Holiday Weekend

There were conflicting reports about the Friday box office, some saying The American won with $3.9 million and others saying Machete got the nod with the same amount. It really only matters for that one day, I guess, because in either case, the margin of victory was about $100,000. However, it looks like The American will win the traditional three-day weekend, even though there's a big discrepancy in the numbers for Machete depending on where you look, and with Labor Day counting on the tail end, the four-day, as well. And since it was released on Wednesday, The American gets the rare six-day weekend to tout, even though the overall numbers still won't be that big. It's a surprise that it will win, though, because there wasn't nearly the amount of attention paid to this film as some of George Clooney's projects and because Machete had so much buzz. The American, according to the Sunday estimates, will draw nearly $13 million over the three-day period, and going back to Wednesday, that's a little more than $16 million. Counting Labor Day, The American will almost be in the black in terms of recouping the budget costs. Machete, meanwhile, should have done better. With the immigration plot providing a touchstone moment and The Expendables recently showing that AARP action films can work (Taken and Gran Torino did that, too), Machete should have won this weekend without much trouble. Instead, it looks like it will be about half a million behind Clooney through Sunday. That's one set of numbers. Another one says it's actually well below that, around $11.3 million, not even good enough for second place. We'll give it the benefit of the doubt until the actual numbers come in. Takers is one of the real surprises of the season, making another $11.4 million over the weekend to take its total into the high-30s. Didn't expect this one to make $60 million-plus, but it's lining up for that pretty well. The Last Exorcism finished fourth with about $7.7 million, leading Drew Barrymore's Going the Distance, the most distant new release, which could only muster $7 million over three days. How weak is that? Inception made $4.7 million in half as many theaters almost eight weeks into its run. The Top Five:
1 - The American ($12.9 million)
2 - Machete ($12.3 million)
3 - Takers ($11.4 million)
4 - The Last Exorcism ($7.7 million)
5 - Going the Distance ($7.1 million)

Comments

[D]

I wonder if that Inception number is a mistake even though it's been reported by multiple sources. I mean a 7.1% drop for an 8 week old movie that lost 366 theaters? Especially given that it had dropped at a very steady rate of about 34.6% per weekend. I could maybe believe $4.7 million for the four day weekend, but I just don't understand how it could make that much money over three days given it's track record. (Of course if the estimate does hold then $300 million domestically is suddenly back in the range of possibilities.)

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