Monday, February 28, 2011 at 6:05PM Infographic Proves Why Online Buzz Does Not Always Translate to Winning an Oscar
Now that the show is over and all of us in LA can go back to our regularly scheduled lives, I thought it would be fun to play Monday Morning Quarterback and take a look at this little infographic Webtrends.com posted. The graphic "predicted" this year's Oscar winners by comparing the online buzz of Twitter postings, blogs, and other social media in the last month leading up to the show.
While this is far from an exact science, some late Academy voters tend to be swayed by who is in the spotlight latest in the game. Which should equal the "online buzz" in the timeframe measured, right? Not so much.
The biggest discrepancies here are in the Best Picture and Leading Actor categories. This year's Best Picture, The King's Speech (or so said The Academy), was seventh on the list with only 10% of online buzz while Inception lead the pack. Christopher Nolan's mind-bending thriller topping the list makes sense as its ending is still a hot button debate. But, The King's Speech making a 7 out of 10 showing this late in the game with all of its Guild Award wins doesn't make sense. Maybe the people on Twitter thought the stammering would effect their 160 characters.
The buzz for Leading Actor predicting James Franco over the real winner Colin Firth can be easily explained as Franco was one of the show's hosts and it seems like he's adding a new project to his future slate every other day. Christian Bale and Natalie Portman were locks for their Oscars and the infographic shows this. And, while the graphic had Helena Bonham Carter beating out Melissa Leo for the Supporting Actress statue, it was by only .1%.
The Best Director category was always a two man race between David Fincher and Tom Hooper. The infographic just had the wrong man (or so said The Academy) on top. The wound of this category's outcome is still too fresh to discuss any further, so with that I say good day.
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