What is a viral marketing campaign? It's a marketing campaign that spreads like wildfire similar to how a virus spreads. You should know this as nearly every other film attempts a successful viral campaign. The best campaigns of this generation include The Dark Knight, Super 8, Cloverfield, and The Last Exorcism.
Why do I bring up this subject? You may have come across this YouTube video entitled "Strange Noises Heard Worldwide." It's causing a great stir between conspiracy theorists as what exactly is heard. I'll let you decide, check out the video.
This could very well be hoax pulled off by an elaborate team or it could be an early attempt at a viral campaign for some new film. Remember, this world is supposed to end on December 21, 2012 by some kind of imminent threat, maybe aliens. The sounds in the video, to me, sound almost too much like a alien spaceship.
I believe this is an attempt to market the next X-Files film but a friend of mine begs to differ. I remember a few years back that David Duchovny wanted to make another X-Files just in time for the end of the world. But I have a friend who begs to differ. He thinks it could be for Cloverfield 2. What do you guys think? Is it for an X-Files film, Cloverfield 2, or maybe it's some low budget film?