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Saturday
Jun232012

New 'Dark Knight Rises' Viral Marketing Tells Us the Gotham Scoop

It would have been an interesting experiment if Warner Bros. had decided not to pour millions of dollars into to The Dark Knight Rises marketing and see just how well the film would have done on word of mouth.  Of course, studio executives don't care anything about that, so we've been getting plenty of ads reminding us that the epic conclusion to the Dark Knight trilogy will be released in about a month.  Here's one more to add to the pile, but it's pretty clever.  You can find it over at DewGothamCity.com.

We get some obvious references to Selina Kyle aka Catwoman with the jewel thievery, though this mostly focuses on Gotham's Harvey Dent Day.  It'll be curious to see just how Dent's legacy is manifested in the final film.  The most interesting part, though, are actually the horoscopes.  Are they intended to connect to specific characters? Pisces certainly seems to apply to Batman.  Virgo implies some pretty interesting plot developments.

The Dark Knight Rises is slated for a July 20 release.  But you already knew that, didn't you?

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