What do these movies have in common: Punisher: War Zone, Awake, National Lampoons Van Wilder: The Rise of Taj, The Warriors Way? 1) They’re movies that barely made a dent at the box office; 2) they were also all released around the same time in their respective years. The first weekend of December has become a dumping ground for studios as most people either catch up with films released during Thanksgiving or don’t go at all. What does Killing Them Softly have in common with these movies? It’s getting the same release date...Ouch!
Now scheduled to be released November 30th, this is now the 3rd time Killing Them Softly has been moved. Originally scheduled for Sept 21st, the movie was pushed to Oct so that the Weinstein Company (which is releasing Killing Them Softly) could open up one of their big Oscar hopefuls, The Master. Now with this recent move to the barren wasteland known as the weekend after Thanksgiving.
Here’s what Harvey Weinstein had to say about the move:
"In this industry it is a very rare event to look at a weekend where your movie could open as the only wide release picture. November 30th will allow us to bring Killing Them Softly to a wide audience without competition"
One has to wonder, with this recent change in the release date, is the movie any good?
I will offer another reason for the move. I don’t think this is a sign that Killing Them Softly in any way a bad movie. I think this is the Weinstein Company saying they aren’t going to give this movie any sort of real marketing push (for Oscar or otherwise) because their focus is going to be on The Master, Silver Linings Playbook and Django Unchained. So why not give it this unfortunate release date and hope that having Brad Pitt’s name above the title is enough to make a decent buck or two.
It’s sad because they same thing happened to Andrew Dominik’s last movie The Assassination of Jesse James by the Coward Robert Ford, which was a great movie. Either way, I am still looking forward to seeing it and will be there opening weekend. I might be the only one, but that’s okay.