Disney has a way of making teaser trailers surprisingly adorable. The campaign for Wreck-It Ralph is no different. Another trailer two and a half weeks before the films release backs this up, with just enough cuteness to keep us excited.
Wreck-It Ralph is the story of "bad guy" Ralph (John C. Reilly) who spends day in and day out destroying an apartment building in the arcade of Litwak's Family Fun Center. One day he becomes fed up with his gig and sets out to create a new image for himself; as the hero!
This is where the story gets cute. Throughout his search to leave his mark as one of the good fellas, he meets Sergeant Calhoun (Jane Lynch) and Vanellope von Schweetz (Sarah Silverman), who I have a feeling could make more of an impact on the audience than the main character. It's when Ralph unknowingly releases a badie into the arcade world, that he gets his chance to prove his worth.
This trailer gets massive gold stars from me; with shots of Sonic, Bowser, Street Fighter, and Pac Man characters, the idea of an arcade world is like toys coming to life! I can't wait!