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« Better-Late-Than-Never Movie Review: 'Warm Bodies' | Main | Movie Review: 'Side Effects' »
Monday
Feb112013

Weekend Box-Office Results: 'Identity Thief' Steals More Than Expected

I hope everyone is having a great weekend so far.  Tonight is the Grammy awards and if anyone cares about the Grammys as much as they care about the Super Bowl, this day is a big deal.  Yeah, right!  People weren’t concerned about pop, bubblegum music, they wanted to go to the movies and watch the latest releases.  After the Super Bowl, people get excited and go to the movies the next weekend.  The two new releases were Steven Soderbergh’s Side Effects and Seth Gordon's Identity Thief.  Guess which one made it to first place.

 

If you read the title of the damn article, you would infer that Identity Thief placed first. Critics everywhere are panning this film, being called a piece of crap.  Our own Kerry Fleming gave the film a ‘One Dude’ calling the script “feeble” and said to just plain “skip it.”  The audience never listens to a bad review and went to see it anyway and some loved it.  People wanted to see if Melissa McCarthy would act just like her character from Bridesmaids or just expected to see her perform with the same attitude.

That explains why the film did an impressive $36.5 million this weekend.  Give Seth Gordon credit for picking projects that would appeal to a mass audience or making a film that would.  His last film, Horrible Bosses, earned $28 million back in July of 2011.  Of course, that film was much better received.  Even his first fiction film, Four Christmases earned a substantial amount in November of 2008 with $31 million. 

Warm Bodies came in second with a soft $11.5 million.  The question I ask is, has anyone even seen this film?  I hear good things but I’ve yet to make the initiative to see it and neither have any of my friends.  Don’t get me wrong, I want to see it but it’s not like I want to rush out right now and watch it.  This film is on track to be Jonathan Levine’s most successful film.  50/50, while a great film and one that will make some tear, only made $35 million in it’s 87 day run.  Warm Bodies, though it may seem that no one is going out to watch it, has already made $25 million in the past two weekends it was out. 

Steven Soderbergh’s Side Effects made it to third place with $10 million.  It didn’t perform like Magic Mike but there was a reason for a specific target market to go out and watch it; Channing Tatum was all kinds of dancy in that film.  Who cared about the story?  I’ve said it before, I enjoyed Magic Mike because it was something I didn’t expect.  I thought it was good and something that should be watched, but only on like Instant Stream or anything similar.  With that said, Side Effects didn’t have anything to grab a hold of its audience.  Yeah, sure, it had an original story, acted with some high talent, and directed by one of the greatest directors today but it didn’t have much else.  It’s sad to see that original films and stories put on the back burner to make way for concepts we’ve all seen before.

 

Silver Linings Playbook placed fourth with $6.9 million and Hansel and Gretel: Witch Hunters made $5.7 million.  Also, Top Gun placed eleventh place with $1.9 million. 

 

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