Why reboot a series that failed to impact an audience five years ago? Can Edward Norton find something in it Ang Lee did not? Is the CGI going to be so bad again that we're left thinking the most believable Hulk was Lou Ferrigno?Can Louis Leterrier put the Transporter movies behind him and give any indication that he knows how to direct? Can he co-exist with the incredibly demanding Norton? Can this movie do for Norton what Iron Man will undoubtedly do for Robert Downey? And finally, can it make money? Yes, The Incredible Hulk easily has the most punctuation of any summer movie hype. But unless there's real punctuation in the film, there will only be one answer to all of these questions: Nope. As we draw closer to the film's release date on June 13th, we're going to see more and more clips, versions of the trailers, and of course, the media blitz that normally follows any movie of this size. And here are three clips from The Incredible Hulk. Watch one, two, or all three and let us know your thoughts on our questions listed above. I think you'll be able to at least give educated guesses.
On June 13th, some very important awards will be given in Hollywood. Each year, the Hollywood Reporter Movie Marketing Key Art Awards are presented, honoring the best marketing tools used for motion pictures. This includes posters, theater standees, trailers, billboards, copywriting, etc.Among the nominees in the trailer categories, split among comedy, drama, action/adventure/horror, or family films are The Simpsons Movie, Juno, Knocked Up, Superbad, No Country for Old Men (twice), Ratatouille, 300, Grindhouse, and There Will Be Blood. The Simpsons Movie leads all nominees with seven nods, 30 Days of Night has six, 300, Transformers, No Country, and Superbad each had five. Judd Apatow will receive this year's Visionary Award, "recognizing a filmmaker who inspires movie marketers," which goes all the way back to his cheesy Olan Mills-style poster for The 40-Year-Old Virgin. The big prizes, at least in my mind, are for the movie posters. There are very few things like a movie poster, actually. They're symbolic, they're collectibles, they're decorative, they can express who you are. So getting it right, which happens less frequently than it should, can really help the movie stand the test of time. Look at the posters for Vertigo, for example, or Fritz Lang's Metropolis, an original of which sold at auction in 2005 for $690,000.But even beyond that, a great movie poster can stand on its own. Absolutely lousy movies have great posters; incredible movies have not-so-great posters. They live in their own universe, as well, which is why I can say "Prom Night has a great poster." Well, it does. Who cares if the movie's absolute crap? They're two separate issues. If you can marry an outstanding film with a truly unique poster, so much the better.
Marvel Entertainment has spent the past month in the spin cycle. First, it was Iron Man. Then when that was a colossal hit, their attention turned to future properties, announcing release dates for Iron Man 2, Thor, Captain America, and The Avengers. And now, they're going back to the beginning, talking about the next chapter in the Spider-Man saga.