Thursday, July 7, 2011 at 5:17PM Ads for 'Zookeeper' Digitally Inserted into 'How I Met Your Mother' Reruns
Did you guys see that How I Met Your Mother episode last night? Yeah? Did you notice that there was a magazine cover on the bookshelf which looked like an ad for Zookeeper? No? Me neither. In a way, one might think it's genious to digitally alter episodes and use them as an advertising vehicle for current and future content. On the other hand, there's got to be more cost efficient ways of getting more impressions.

To be fair, I'm not sure how much it costs to digitally alter these episodes but if it does cost several thousand dollars, I think a simple banner ad would get more impressions.


