Sunday
Oct052008
Sunday, October 5, 2008 at 11:40AM Box Office - 'Chihuahua' Runs With the Big Dogs
I could throw out any number of dog-related puns to
describe the weekend box office numbers, but we're both better than that, aren't
we? Instead, we'll just tip our hat to Disney for doing what they do best:
Create a family-friendly comedy that does great business in its first week at
the box office.
According to
Box Office
Mojo,
Beverly Hills Chihuahua was the easy winner
this weekend, exploding with a $12.4 million Saturday, to earn $29 million in
its debut. Last year around this time, Disney achieved similar success with
The Game Plan.
2 - Eagle Eye ($17.7 million)
3 - Nick and Norah ($12 million)
4 - Nights in Rodanthe ($7.3 million)
5 - Appaloosa ($5 million)

The new releases were kind of all over the road; Nick and Norah's Infinite Playlist finished in third place, just a little bit below its projected total. A handful of limited releases piled up at the bottom of the top ten, with An American Carol, Religulous, Flash of Genius, and Blindness running ninth - twelfth. Of these, only Religulous could be deemed a success, because it opened in just 500 theaters.
Appaloosa, the Ed Harris western, is not technically a new release, but this is its first weekend in more than a dozen theaters, and audiences helped it move from 37th place to fifth place in one week. You wonder when seeing a movie expand like this if it will ever show up in 2,000 theaters or 2,500, which would help it be more competitive. The movie deserves it, so hopefully, New Line will push it a little harder towards the end of the month.
There will be time, I imagine, to discuss what an absolute failure How to Lose Friends and Alienate People is, but we'll wait to detail the whole mess. Instead, just know that it made $1.4 million. Of the top 20 films this weekend, only Igor had a lower per-screen average.
Using the 30% estimate (a movie's opening weekend accounting for roughly a third of its total box office), How to Lose Friends is setting up for a whopping $4.2 million. I would suspect it won't quite get that far; a debut performance like this gets you pulled out of theaters rather quickly.
The Top Five: 1 - Beverly Hills Chihuahua ($29 million)
2 - Eagle Eye ($17.7 million)
3 - Nick and Norah ($12 million)
4 - Nights in Rodanthe ($7.3 million)
5 - Appaloosa ($5 million)




What’s left for the western? Hollywood has had an
on-again, off-again relationship with the genre for over a century, technically
longer than the American West itself existed in the format depicted so often on
screen, and seen again in 

