Hulu to Charge Viewers for Broadcast Content in 2010

Say goodbye to freebies on Hulu. News Corp. Deputy Chairman Chase Carey told those in attendance at the Broadcasting & Cable OnScreen Summit, "It's time to start getting paid for broadcast content online." This isn't a new stance; News Corp. said earlier this year it would eventually find a financial model for Hulu that turned substantial profits, but we didn't know then that it meant next year.

“I think a free model is a very difficult way to capture the value of our content," he continued. "I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. “Hulu concurs with that; it needs to evolve to have a meaningful subscription model as part of its business," added Carey.

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