Sunday, November 1, 2009 at 10:00AM Box Office - A Win's a Win for 'This Is It'
The Michael Jackson documentary This Is It has done pretty well internationally, but the domestic numbers are nowhere near where they were expected to be. It's puzzling to me why there was still an air of dominance about the film's performance. Take for example yesterday's headline in Variety: "This Is It Continues to Transfix Auds." Well, look, $8 million on a Friday is commonplace. That's roughly what Paranormal Activity and Zombieland, and even less than Final Destination, Couples Retreat, and Where the Wild Things Are.







About a dozen years ago, the British evolutionist Richard Dawkins wrote a book called Climbing Mount
Improbable. It has nothing to do with movies, but if Mount Improbable were real, I have no doubt that
the new film