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Recommend Jack White Angry Over 007 Theme in Coke Zero Ad (Email)

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Did you see the new Coke Zero/Quantum of Solace commercial? It's been out for a few days now and in a big cross-promotion, Coke Zero will appear in the new James Bond film and in return elements associated with 007 appear in the new ad campaign (Not pictured: Daniel Craig).

One of the new elements is the theme song, "Another Way to Die," written by Jack White and performed by White and Alica Keys. It sounds cool, but the thing is, Jack White didn't want you to hear his song in a commercial.

His management fired off a terse statement today, which found its way to the offices of NME, the great UK music magazine. "Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum Of Solace, not for Coca Cola," the statement declares. "Any other use of the song is based on decisions made by others, not by Jack White."

"We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety."

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