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Recommend Warner Bros. Wants More Batman, and Superman and Sherlock, Too (Email)

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We hear the cries about no originality left in Hollywood a lot. "Why are they remaking Slap Shot?" "A Pink Panther sequel?" You've thought the same thing yourself about a movie or two. So when you hear that Warner Bros. is looking beyond trilogies and will likely model several of its properties after Harry Potter, you're probably priming the bitch and moan engine again.

But here's the deal: Warner Bros.' parent company, Time Warner, announced yesterday a net loss of $16 billion in the fourth quarter of 2008. Billion with a 'B.' In 2007, the company had a net income of $1 billion over the same period.

So what are they supposed to do? Tackle the riskiest projects they can find and hope the majority of moviegoers fall in love with the less-than-mainstream direction, while leaving those familiar brand names consumers already know to the other studios? Or is Warner Bros. better off looking for ways to keep its moneymakers alive longer?

Thought so.

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