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Although I would certainly expect Jonas Brothers: The 3-D Experience to perform better today and tomorrow than it did yesterday even before seeing its estimated Friday haul, I don't think anybody figured it would only draw about $5 million on opening day.

The Jonas lads still took the first leg of the three-day race, but just barely. The film's $4.8 million is not really a big number, so Madea Goes to Jail finished right behind it. On Thursday, we projected - like a lot of people - that the new Jonas 3-D movie would explode for around $30 million. Our reason was simple: The Hannah Montana 3-D concert movie made that much money in half as many theaters, so even allowing for the Jonas Brothers' popularity not being as all-encompassing as Hannah's, you'd have to figure it would still make up the difference in the number of theaters.

So far, that's not the case. Again, still look for this to put up better numbers on Saturday, but $30 million this weekend seems hard to justify.

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