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Recommend 'Twilight' Sells Three Million DVDs in 24 Hours (Email)

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Though not terribly surprising, the initial DVD sales figures for Twilight are very, very strong. The chaste teenage vampire movie went on sale Saturday morning at midnight and in the first 24 hours sold over three million units.

Perhaps that doesn't strike you as that big a deal. But a really good week for a new CD is about ten percent of that total, and the all-time record is 2.2 million CDs internationally...in seven days. The three million copies puts Twilight in elite company, joining The Dark Knight, Pirates of the Caribbean: At World's End, Harry Potter and the Order of the Phoenix, and Transformers in the top five best first days over the past two years.

Summit Entertainment pulled out all the stops, setting up special DVD release events with the cast and director Catherine Hardwicke across the country to help push even more units than Twilight was already going to sell.

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