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Dating back to the announcement that Virgin Megastores would be closing in the US, it has been a bad time to be in the DVD retailing game. Blockbuster announced last month that it would close a quarter of its stores, RedBox keeps facing friction from the studios about its distribution model, and last week, we wrote about NetFlix looking to shift the focus from physical discs to online rentals.

Now, The Wall Street Journal says Wal-Mart, which has been among the largest two or three retailers of music and movies for quite a while, plans to eliminate display cases for new releases and presumably bigger sellers on DVD and Blu-ray. That doesn't indicate that Wal-Mart will stop selling them, just that, in the words of J.P. Morgan analyst Imran Khan, "the new strategy implies Wal-Mart no longer sees DVDs and Blu-ray discs as traffic drivers."

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