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Recommend Box Office - 'Couples Retreat' Cruises to Easy Win (Email)

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We hinted at this kind of performance yesterday, and really, the numbers now are quite staggering. Couples Retreat, the week's only new movie to pop up in a significant amount of theaters, was far and away the top choice of moviegoers, showing no decline worth mentioning on Saturday and Sunday. It started the weekend with $12 million and change and managed to earn right around $35 million for the weekend, according to Box Office Mojo. Despite bad reviews, the Vince Vaughn comedy clearly knew its target demo, saturated the marketplace over the past couple of weeks, and is now reaping the rewards.

For Vaughn, it's another great opening weekend that proves he's still one of the best bets in Hollywood. Fred Claus has been his less successful film in the past five years, and even that movie made $100 million worldwide. However, with a $70 million budget (plus marketing costs, which were considerable here), there's still a long way to go before COuples Retreat will be seen as a blockbuster.

The same can not be said of Paranormal Activity, the lowest-budget movie perhaps in history to make the top five at the box office. A $7 million weekend in 159 theaters is more than triple the previous record for a film in such few theaters. How much money has it made? Well, not counting marketing money, Transformers earned about $4 for every dollar spent, The Hangover took in about $11 for each dollar spent, and Paranormal Activity has made roughly $690 for every dollar spent. Wow.

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