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Recommend 'Call of Duty' Games Top $3 Billion in Sales (Email)

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I don't care how you slice it: Call of Duty is among the biggest entertainment phenoms in history. The Hollywood Reporter has looked at the numbers, spurred of course by the latest entry in the series, Modern Warfare 2, and the results are simply staggering. Since 2003, Activision has sold 55 million units of the game, accounting for over $3 billion in sales.

There have long been arguments about measuring sales/box office/pay-per-view stats because the prices are so wildly different. A movie ticket costs about $8 on the average, while video games cost at least four times that much. So when you see that a game makes $150 million in a weekend, you temper that because they only have to sell about three or four million units to get there. Conversely, if Dark Knight tickets cost $49.99, would it make that much in three days?

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