GET THE BIG PICTURE » Advertising THE GATEWAY TO SUCESS Wed, 21 Feb 2018 17:47:45 +0000 en-US hourly 1 How professional photography can help your business Fri, 24 Mar 2017 10:01:09 +0000 With more eyeballs moving to the internet in the past decade, the importance of having excellent imagery on one’s web portal has magnified considerably.

If there is anything that grabs the attention of consumers these days, it is sharp, expertly-crafted photographs.

Site owners that have these at the top of their posts and sales pages retain users, while those with lackluster pics lose them.

Still skeptical whether there is any use in your business for expert photos? John Kleinheinz found a new life after managing hedge funds by snapping PR photography for businesses throughout Texas.

Barely finding time for what used to be a hobby before 2012, he was able to hone his skills to the point where established companies were willing to pay him premium rates for images that would improve their perception in the marketplace.

Clearly, if there were low demand for this service, there is no way John would have made the headway he has in this business.

If you are still on the fence with regards to whether this is for you, this article will reinforce how professional photography can help your business.


1) They will make your enterprise look more competent

In almost every sector, the business that appears to have their ducks in a row will have the first and best chance of acquiring customers. In 2017, the first point of contact for prospective clients is your website – will it wow them?

First impressions matter more than ever, and a killer way to make this impact as memorable as possible is to fill your site with high-quality, professionally taken images.

This will cement the legitimate perception that you are an enterprise that knows exactly what they are doing, giving you an unbeatable advantage straight out of the gate.


2) They will help you stick out from your competition

Don’t misread us – your clients will have images on their website too, but the ones you choose to put up on yours will establish your identity.

This is the perfect opportunity to set yourselves apart from them, allowing you to demonstrate who you serve best, and why you are the right company for the job.

While copywriting can make a case for your business, it is images that will make an imprint in the mind of a customer that will give you an advantage over competitors who use tired old cliché stock photos when they make their pitch.


3) They will communicate benefits of your products better

Words can get a concept across in a masterful way when they are used properly, but when they are paired with an image, they can create a mental movie in the minds of customers that are so powerful, they can compel them to make a purchase on the spot.

Certainly, this is something that is essential on e-commerce B2C platforms, but when it comes to B2B sites, there are still some that use sub-par pictures to make their case.

By contracting a professional photographer to snap photos that capture the essence of what you have to offer the marketplace, you’ll be giving your sales efforts the tremendous shot of adrenaline you’ll need to boost your revenues to the next level.



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The Best Time to Put Up a Roller Banner Tue, 13 Sep 2016 19:31:39 +0000 Roller banners are effective advertising tools. They are considered traditional advertising techniques, but they are still used even now. People still love to see an actual ad in front of them and read the details. The only problem is that if these roller banners are not put up during the right time at the right place, then the endeavour could be a disaster. As a business owner, it is important that you identify the best time for putting up these banners.

  1. Holiday season

This is the time of the year when people are really interested in buying something. People have money to buy gifts or pamper themselves with goods and services. This is the best time to entice them to buy what you offer. They are in the mood to use their money. It is also the time when people feel like they deserve something after working hard throughout the year. They are willing to buy things even beyond what they can afford.

  1. End of the month

Of course, this is salary day. People will buy stuff that they need. It is the time when they try to look around and find the best brands especially if they were not satisfied with the previous products they used. This is your opportunity to grab them.

  1. Important announcements

Your company might also have special announcements every now and then. This could include promotions, discounts or clearance sales. You need to inform people about these. They might be interested in buying from your store and they are just waiting for you to have a sale. This is the best time to convince them to finally buy your products. Everyone loves a sale. As a business owner, you have to seize the opportunity as it comes.

Special events

Roller banners, personalised banners and outdoor banners are effective for special events. You can be a sponsor for major events by giving out free products to the organizers. In return, you will be given the chance to set up a booth and put up banners or distribute other advertising. You might think that this is an unfair deal, but the truth is that you get yourself a great deal. You have free advertising opportunities and you are sponsoring an event where those who are coming will probably buy from you right away. You can even sell your products during the event.

Now that you know the best time for putting up banners, the next thing is to look for better printing services. You can check out for more information. Hopefully, your advertising strategy works this time since you have identified the best time to do the promotions.

Image via (Rawich)

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Why Corporations Need a Video Marketing Strategy Thu, 01 Sep 2016 17:16:08 +0000 Have you outlined a strategy for your video marketing efforts? If you are flying blind, you may not be effectively reaching your target audience with your video messages. Videos create a stronger, faster impact on consumers, but they need to be carefully planned and strategize to be as effective as possible. Here are some reasons why you need to develop a corporate video marketing strategy.

Video Marketing Statistics Prove the Effectiveness of Video

How effective is video? According statistics, 60 percent of people prefer watching video over reading text, and websites with videos have a 59 percent lower bounce rate than those that do not have video. People who view a video online are 64 percent more likely to make a purchase than those who do not. Video is effective, and that is why your corporation needs a video marketing strategy.

Videos Have the Power to Go Viral

Videos, unlike text, are designed to be viewed over and over. A video that is carefully constructed has the power to “go viral.” When a video is shared time and time again, it presents your message to multiple people and expands your audience. This can make your brand a household name. A viral video can penetrate a market more effectively than any type of printed word. Text marketing is not going to have this same viral capability.

Video Marketing Increases Engagement

Promotional videos, when done well, give your company more visibility. They will increase sales and inquiries, getting more eyes on your businesses. Quality videos will engage with your audience, so your company can better reach your market.

A Proper Strategy Is Essential for Success

All of these facts and figures point to the value of a promotional video, but they do not show the importance of a proper video marketing strategy. You need the assistance of a professional production company to create a quality, effective product. A strategy will also outline how to launch and promote videos as effectively as possible to reach the largest number of people with your masterpiece.

If you do not have a video production strategy, your company is missing out. Take the time to develop one today, and partner with a professional production company, and you will find your videos to be both professional and effective.

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Top Tips for Pay Per Click Thu, 28 Jul 2016 15:29:23 +0000 If you are trying to get your website listed, it may feel like it takes forever. Luckily, you can use pay per click (PPC) advertising to make everything go a little bit quicker. With good PPC management services, you can have a campaign set up that doesn’t just get you more traffic, but that, in so doing, actually pays for itself!

How to Set Up a Campaign

The best thing to do is work with a PPC management company to set up your campaign. However, should that not be possible, perhaps because you don’t have a large enough budget yet, there are a few things you can do yourself. Setting up your campaign involves:

  1. Researching a keyword list, making one as big as possible but that only includes keywords that are actually relevant to you.
  2. Make themed groups for those keywords and keyword phrases. These groups are known as ‘ad groups’ and will really help you to get more out of your campaign.
  3. Make sure your ads contain the keyword in the headline, and make a minimum of two ads in each group that are essentially the same, changing a single thing in either the ad text or the headline.
  4. Use a dynamic keyword insertion to target your URL. This helps to increase your overall quality scores.
  5. Always include conversion tracking, so that you can see which ads work and which ones don’t.

Managing Your PPC Campaign

  1. First use exact match keywords. Only spend a little bit. This shows you which keywords work best.
  2. Have a negative keyword list, which means the advertiser will NOT show your ads for certain keywords. This is really useful to make sure you don’t pay for irrelevant traffic.
  3. Tweak how much you want to pay for the ads, so that you spend more on the ones that get you the most hits.
  4. Split test your ads by showing them evenly. Once you have more than 100 impressions, you pick the ad that works best and discard the others – or invest less in them if they also work well.
  5. Pause keywords that don’t get clicks after at least 1,000 impressions. Keeping poor keywords live will impact badly on your campaign.

The most important thing is that you keep doing your research. Some people find that PPC is like a natural extension of their regular work, others struggle significantly with it. Either way, it is a significant amount of work, even if you find it very easy. Hence, once your campaign starts paying for itself, or once your business gets off the ground and you have a bit more budget available, it is better to hire a company to manage things for you. They are professional and will spend all their attention on your keywords, making them work for you, and effectively giving you a return on investment.

Once your keywords work in order to improve your rankings and get you traffic, you need to start using them to monetize. This is even more complex, as you will have to calculate at which point you will actually make a profit.

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What Can You Achieve When You Ask Someone Else to Do it For You? Thu, 28 Jul 2016 13:36:31 +0000 Have you ever considered crowdsourcing? It is an innovative new concept, but one that is quickly gaining momentum. However, just as with innovation as a whole, many businesses don’t quite understand it yet. They don’t know what they can achieve through crowdsourcing software. For years, we have been told that doing something properly means doing it yourself, and this goes some way towards explaining why many companies are reluctant to crowdsource. But in so doing, they miss out on a great deal of opportunities and talent.

What Can You Crowdsource?

Simply put, you can crowdsource anything you like. However, it is most commonly used for text, translation, graphic design, and solving various problems. For text, for instance, you can crowdsource:

  • SEO and editorial texts to be used on websites.
  • Product descriptions for a catalog or online store.
  • Software descriptions.
  • Instructions for video of PC games.
  • Travel reports and reviews.
  • Optimization and revision of existing texts.
  • Glossaries.
  • Responses to customer questions and comments.
  • Blog posts.

For translations, crowdsourcing is often used for:

  • Translation between various languages of existing texts.
  • Categorization and tagging.
  • Web content categorization.
  • Product categorization.
  • Archive data categorization.
  • Tagging of videos, images, and articles.
  • Finding synonyms to add to search engines.
  • Web research.
  • The electronic marketing of some of the elements on photographs and images.
  • Researching product information, address data, prices, opening hours, competitor information, and manufacturer data.
  • Tests and surveys.
  • Old fashioned market research surveys.
  • Testing services such as websites, products, software, and online services.
  • Discovering product and company names.

In terms of graphic design, more and more companies now use crowdsourcing for:

  • Website design.
  • Logo design.
  • Web banner design.
  • Poster and flyer design.

Finally, crowdsourcing can be used to solve various problems, including:

  • Search for new, innovative ideas and alternatives.
  • Creating or finding photographs and images.
  • Finding license free or cheap vectors, videos, and photographs.

How Does it Work?

Now that you can see just some of the things that you can do through crowdsourcing, it suddenly becomes clearer how powerful of a tool it actually is. The question then becomes, however, how you can crowdsource a service. This varies greatly depending on which software or platform you use. However, it usually follows the next few steps to a certain degree:

  1. You write down what your full task actually is and then break it down into smaller tasks, jobs, and projects.
  2. The crowdsourcing platform processes the entire order, enabling different online users to put forward their work and ideas based on your personal requirements.
  3. Quality controls are put in place, for instance by sending drafts to you, to make sure the job is carried out to satisfaction.

This is a very simplistic view of how crowdsourcing works, but it really isn’t much more complicated than that. You simply have to decide whether or not crowdsourcing is for you or not and, if it is, what you do and don’t want to crowdsource.

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Some Little-Known Reasons Why Banners are More Effective than Ever Tue, 19 Jan 2016 20:22:23 +0000 Banners have long been used by many small (and not-so-small) business enterprises through the years. When promoting an event, most business owners opt for banners. When promoting a sale, a new shop, or a new product launch, businesses make use of banners as well. The thing about banners is that they simply grab your attention – and, if the banner has the right content, the right graphics and images, and the right combination of different elements, then your attention will not only be grabbed – it will stay – and perhaps even pique your interest.

Following are some lesser-known reasons why banners are as effective – even more so – than ever.

Issues with size? Not anymore


Banners nowadays come in a wide selection of sizes – and even shapes. If you don’t have a very large space in which to place your banner, then you can opt for a smaller-sized banner that would be perfect for its allotted space. If you have a basically unrestricted space, however, you can opt for a banner that is larger, making anyone passing by take notice, even from a distance away. One good aspect about banners is that they are quite flexible. You can even choose to have banners specifically made for the outdoors (with a sturdier material) or banners which can be rolled up (roll up banners and pop up banners) and set up in exhibits, conferences, and trade shows.

Be as creative as can be

With a banner, you have carte blanche from the very beginning – meaning you can come up with whatever design you can think of, as long as it is creative and attractive enough to catch anyone’s eye. You can be as creative as possible – in fact, the more creative and unique your banner is, the better. But when you are creating your banner, just make sure that its design still goes well with your brand’s look and image. Also, it’s your chance to make the most use of different design elements, such as colours, fonts, graphics, and layouts. But don’t get carried away – the simpler your design is, the more effective your banner will be.

High quality prints at affordable prices

Nowadays, there are a plethora of printing services that are professional and make use of high quality materials, producing high quality prints. When choosing a printing service, though, you should make sure that they can give you high quality solutions. Ask for samples of their products and see if they can give you relevant advice and even accessories such as banner lights, banner stands, and carry cases. When you are checking out their samples, you should also see if they are made from sturdy, durable materials which can last for a long time. After all, your banner is an investment. Also, look for a printing service which can give you a fast turnaround and even free delivery, such as professional printers like Roller Banners UK (learn more about how the company can help you by visiting

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The unique qualities to look for in an SEO company before hiring it Sun, 27 Dec 2015 20:19:07 +0000 Amidst the abundance of disreputable and spam companies which are circulating online, it can be an intimidating and frustrating experience to search for the perfect SEO company. SEO is indeed a long term investment and it has the power to either make or break your online image. SEO is a long term investment and if you do it the wrong way it can create enough harm to your online company. Hence, with your due diligence, you have to select the right company which can handle your SEO. There are some vital things to check out before choosing an SEO company who can work for your online business. Let’s have a look at them.

  1. Company should give you realistic offers: Although this may sound too good to be true but it is probably true. You should always look for those companies that promise to offer you realistic results and those that don’t use guarantees. SEO is nothing but an ongoing process and not even some influential can offer you the guarantee of 100% result as the search algorithms are entirely under Google’s control. So, if you find the company representative offering you overnight rankings, it should raise an immediate red flag in your mind. Beware of such companies.
  2. Company should be experienced: It is indeed a very good idea to watch out for a company which has been in business for a long time now. The length of time throughout which the company has been running indicates their level of experience. Those companies who have serviced too many clients usually have experience among multiple industries and they know what works and what doesn’t.
  3. Go through the company’s case studies: If you’re opting for the good SEO companies, they should have case studies ready for the prospective clients to check out. It is through the case studies that you can get a highlight of their work as they offer you concrete instances of their performance. So, make sure you go through such case studies in order to get a clear idea.
  4. Check the certifications of the company: Although there might not be some particular SEO certification, there are some other standard certifications which most of the legitimate agencies hold for PPC and Analytics. Bing, Yahoo and Google all have their certifications for PPC and those companies which hold such certifications can be trusted and are reliable.
  5. Companies that practice white hat SEO: Ask the SEO agencies the kind of strategies that they use and ask them to explain it to you in terms which you will understand. The companies which are ethical won’t have any big problem in disclosing it but those that are not will have issues in revealing their tactics and strategies.

Therefore, when you’re in the market to hire an SEO company, look for one that offers good SEO packages. Keep in mind the above mentioned tips before choosing the company for your online business.

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Old Practice, New Techniques: Modern Email Marketing Tips for Smart Business Owners Thu, 17 Dec 2015 11:55:51 +0000 While it’s important for marketers to use a mix of methods both new and old, email is the foundation that holds up the edifice. It is as successful as it is for a number of reasons.

To begin, nearly every consumer worldwide has access to email, and reaching them doesn’t cost anything no matter what the distance or remoteness. Marketers only spend on mailing lists and creating attractive copy; the return on investment on each dollar spent is usually in the order of thousands of times.

As impressive as return on anything invested in email marketing tends to be, marketers need to keep reinventing their approach to sustain such levels. A number of trends have emerged.

It’s time to stop with the fake friendliness

“I’m a sucker for simulated hospitality,” George Clooney says in the movie Up in the Air, referring to the kind of fake, computer-prompted first-name familiarity that airlines and hotels like to give their guests. Email marketers overwhelmingly favor it, too. They tend to be acutely aware of the way they send out thousands of faceless emails, and do what they can to compensate with first name personalization. Studies now show, though, that such personalization only tends to put people on their guard about being sold to. It tends to make for a far better effect to not pretend.

Unmarket to people

Unmarketing is an approach to marketing that attempts to get people’s attention without letting them appear to be marketing. A number of methods exist. One involves giving emails the appearance of a forwarded message. When people see a Re or Fwd in the subject line, they often let their guard down. Another involves making recipients believe that an email is work-related, rather about buying something. People pay attention to things that are work-related. As long as such marketing is created carefully and in a non-abusive way, it can work.

Mobile-optimize everything

Two out of three times, people open emails on their mobile phones first. Since many email programs do not have priority inboxes, marketing messages usually do get opened. Fortunately, marketers often neglect to mobile-optimize their messages, meaning that they don’t get nearly as far as they could.

Mobile optimizing marketing emails involves a number of steps. To begin, emails need to be self-contained. Any attempt to take the user outside of the email app tends to be viewed as an annoyance.

Since mobile screens tend to be small, it’s also important to create marketing copy that utilizes quick, easy to sort points, rather than dense text.

Use direct mail to build a quality mailing list

Direct mail may seem anachronistic and expensive in today’s world of electronic-oriented marketing. Yet, electronic messages works only when one has a quality mailing list. Direct mail can be an excellent way to build one. One can go as small-scale as one wants, too. You only need to buy the best printer for envelopes and inserts that you can find, and fire off a few dozen to specific recipients in each neighborhood.

Never mind a call to action

Emails are one of the cheapest forms of marketing possible. This means that marketers do not need to work every email with a call to action. Most can simply be about giving recipients good, solid information that they appreciate. It’s a form of unmarketing that is intended to build trust. It is also a way to come to be seen as a provider of beneficial inputs. When it comes to such communication, email tends to be unequaled for cost-effectiveness and reach.

Kimberly Barnes is a busy marketing consultant. She enjoys sharing her experiences online. Her articles are available mostly on business websites.

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Cross Selling Strategies for Bigger and Better Sales Profits Wed, 09 Dec 2015 17:23:06 +0000 Of any part of the sales process that you may be interested in, existing leads are usually considered far more promising than newly generated ones. Leads with previous sales on the record, and potential leads that come from existing customers, usually convert at a far greater rate than all-new leads.

Existing customers can be promising for a number of reasons, prominent among which is the possibility that, with an established relationship in place, businesses tend to have the inside track on an upsell or a cross-sell. According to, a major resource in the marketing industry, these methods can ensure effective ways of tapping an existing business relationship.

Not many businesses take advantage of the possibilities

Many companies try their best to avoid having to tap the upsell/cross-sell method for the simple reason that they see it as difficult. They are embarrassed about the awkwardness involved in having to bother a client without adequate cause.

While awkwardness is certainly a possibility, though, it’s important to understand where it comes from. Use of the wrong method, rather than the attempt to upsell or cross-sell is usually to blame. In most cases, resistance from sales teams tends to come about not for reasons of propriety, but for simple lack of training. Awkwardness is nonexistent in the b2b field, for repeated attempts to extend a business relationship are considered normal, so people representing businesses usually do not see repeated calls as intrusive.

For instance, if you’ve done business with a b2b customer once, it’s perfectly legitimate to believe you could extend the relationship to other departments, branches or subsidiaries.

Listening helps

Listening to the customer isn’t just something you do just to get a word in edgewise about a new product. Rather, it’s something you do to identify potential problems that the customer deals with, and to look for possible solutions that involve the company’s product.

Often, there’s nothing new that companies offer over the competition, other than the ability to truly connect and respond to needs. It’s important to never forget the significance of being able to make the connection.

Sign them up for newsletters

Cross-selling and upselling may seem like major efforts; in truth, the natural progression of an initial sale can be easily done when customers are simply made aware of other needs or products. A newsletter or a direct mail letter may be all it takes.

Study their business before attempting to make a pitch 

Sales pitches can be much more effective when you know what specific need you attempt to fill. Studying the customer’s business to see which of your products will meet whatever needs they have can be a far more effective way to sell than to simply call and hope for a sale.

If there are service visits, make full use of them

In many cases, having a service member visit the business for a servicing call can be a great opportunity to put in a good word. Since the service team member has a reason to be there and to talk about your company’s products, it’s possible to put in a sales angle. It’s important to train service team members.

Phillip Olden has enjoyed a successful career in marketing and enjoys sharing his insights on selling strategies and campaigns with an online audience. He is a frequent contributor for a number of relevant websites.

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Why Product Samples are An Effective Marketing Strategy Tue, 01 Dec 2015 18:36:48 +0000 Who doesn’t love free samples? As a business owner you might be reluctant to give out samples of your product, but it can actually be a very effective way to promote your product for a number of reasons. Here are some of the reasons why free samples make for a great way to spread the word about what you have to offer.

It Increases Awareness of Your Brand

When you are giving out free samples it will help to increase awareness of your brand, so that more people see what you have to offer. The more people become familiar with your brand name and your logo, the more potential customers you will gain.

Creates a Good Impression of Your Business

When customers see that you are giving out free samples, it makes them think that your firm is generous and giving. People are pleased when they receive free things and they like that you are giving them your product rather than trying to sell it to them. Most people respond positively to this and will be more open to purchasing from you in the future.

Shows Confidence in Your Product

If you are confident enough to give away samples of a product, it shows your customers that you believe in the product and that you think people will like it. This also puts your company in a good light and makes people interested in what you have to offer.

Gives the Opportunity for Feedback

Giving out samples of your products will encourage people to give you feedback as they try the product. If you are giving them the chance to try the product in person, you might even be able to receive some instant feedback about whether they like it or not. If you include a Twitter hashtag or handle on the packaging you will likely get some online feedback. Also if you have established the hashtag on Twitter you can retweet the positive endorsements which is a great way to improve brand awareness.

Cost Effective

A product sampling campaign is also a cost effective way to test out new products and see if they are effective or if there is any way that they can be improved. It saves a lot of money if the mistakes are corrected during the promotional phase rather than when the product has launched and is available on store shelves. You can simply create a small batch, then get feedback on the samples from that batch, and then use the info to fine tune your larger batch later.

It Can Inspire Customers to Switch

When it comes to things such as your toothpaste, shampoo, etc. most people buy the same brand every time and then just replenish it when they run out. However, if you can give these customers a free sample of a different product and they like it, they might consider switching over. If they do switch to using your product instead, you will have gained an ongoing customer who will keep buying again and again and again.

It Can Explain a Difficult to Understand Product

What if you have a product that is unique and difficult to describe. It’s not like most of the other products out there and it’s something that most customers will not have experienced before. These types of products are hard to market, because there’s not much to compare them to. Customers will be hesitant to buy something that is a little strange and different, but if they can try it out with a risk free sample it will be a lot more appealing to them. A taste or a demonstration is worth 1000 words and can give the customer an instant understanding of what they can expect from the product.

These are just a few of the reasons why product samples can be an effective marketing strategy when you are spreading the word about what your company has to offer. In order to make sure that your product sample campaign is managed effectively and that your products are marketed in the best way possible, you might want to consider hiring a Field Marketing Agency. These types of agencies are professionals and they are experts in the art of selling your product, so they will be able to put together a free sample booth that is enticing, exciting and very effective.

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