General Business

Build a Digital Marketing Strategy That Future-proofs Your Business

If there’s one thing to know about digital marketing, it’s the fact that it constantly changes. The strategies that worked before may no longer be useful now. Changes happen all the time, and it’s quite difficult to keep up. Hence, it helps to have strategies that can futureproof the business. It means that regardless of the changes that might happen, the business will survive. It also considers the idea that digital marketing strategies today will already be obsolete within a year. The good thing is that the right Phoenix Digital Marketing Agency can provide help. The experts working for the agency will guarantee the survival of the business for years to come. 

Improve data gathering capabilities 

Data is everything. It helps provide a glimpse of what people want and who they are. Each digital marketing strategy depends on data. The decision to publish content will also depend on what the data says. Strategies that are free from any conclusion obtained from the data will most likely fail. They won’t address what the people want and are a huge waste of space on the website. 

Use artificial intelligence

The use of AI will continue to be a trend moving forward. Harnessing this technology will secure the business. AI focuses on building systems to help make intelligent decisions. It’s highly capable of machine learning, image recognition, pattern recognition, deep learning, and language process. It serves as a link between data and marketing. With the help of AI, it’s easier to determine the behavior of target audiences. The content can get customized to suit their needs. It will also be more personal and relevant. 

Data privacy and protection 

People share information with companies. They feel confident in doing so. They trust that the company has data protection measures. Unfortunately, it’s not always the case. The scandal involving Equifax was an example. Since the information leaked was about credit cards, it was as terrible as it sounds. The reputation of the company can never recover after a problem that involves a security breach. Hence, there should be an effort to protect the data gathered from the customers. They should also have power over the said information. If they decide to regain access, they should have the power to do it. This approach isn’t necessarily a direct digital marketing strategy, but it affects all other actions a company might take related to advertising. 

Using modern technology 

There are plenty of technological updates that companies now use and integrate into their SEO strategies. These updates are useful in providing customers a wonderful experience while shopping. It includes the following: 

  • Virtual reality. This technology has been around for a while now, and it’s quickly becoming a useful tool to entice people to purchase items online. With this immersive technology, more people feel like they have a meaningful and interactive experience. From social media to online shopping, VR technology is prevalent. 
  • Automation. Most companies use automation for different levels of operations. It includes the enhancement of relationships with customers. Like VR, this technology has been around for a while, and it only gets sophisticated over time. 
  • Geo-location. This technology helps companies determine which content would be suitable for their potential customers depending on their location. If there are great offers in a nearby store, they will be among the content people will receive. 
  • Chatbots. Several websites already have chatbots and for a good reason. People want to connect with businesses. They need help before making a decision. It could be that missing information to help them decide if they will pursue their purchase. Hence, chatbots play a crucial role in digital marketing. Sure, bots are not humans, but they help a lot. It’s also better to give an automatic response to potential questions than to leave people hanging. 

Guest Wi-Fi 

This strategy seems fairly new, but it can be useful. The process is quite simple. When people enter a store with free Wi-Fi connection, the store can send a message that provides details about the promotions offered. It makes people consider those offers and even decide to buy items on the spot. Hotels, restaurants, and retail stores use this strategy. It allows people to feel rewarded due to the free internet connection, so they might decide to do something in return to help the business make a profit.

Encourage customer loyalty

The best way to futureproof a business is to ensure that customers will always be there. In the end, the only thing that matters is if they decide to buy the products and services offered. Sure, it helps to always have new customers. However, these loyal customers are the backbones of the company. Without their recurring support, the company might not earn enough profits. The focus should be on how to retain their loyalty. Offering loyalty rewards and promotions is an excellent strategy. 

Seek help from a digital marketing agency 

Understanding the ways to futureproof a business can be challenging. The good thing is that with experts like Phoenix Digital Marketing Agency, the task becomes easier. They understand what the future holds. They’ve been around for a long time to analyze changes and trends. They can immediately use them to boost the business. They also understand what works and what doesn’t. Utilizing their expertise can help the business go a long way. Let’s take this pandemic as an example. No one really thought that this would be a global crisis. Companies that prepare for this possibility continue to survive. Others failed. The lack of appropriate digital marketing strategies is probably one of the reasons for such failure. 

The future will always be uncertain. No one can tell what will happen. The good thing is that the business can prepare for whatever may come along. It’s being proactive. It’s better to prepare for the worst outcomes than to react when the problem is already there. The help of a digital marketing agency will make the job easier. Predicting the future is difficult, but there are ways to prevent the business from crashing when the worst scenario arrives. 

Need a Digital Marketing Strategy? Here’s a Guideline

Digital marketing is integral to the success of any business these days. It’s not enough to advertise through offline platforms. Online marketing reaches a lot of people. If the goal is to increase awareness and convince more people to buy the products and services, there should be a clear digital marketing strategy. It’s a lengthy process that doesn’t immediately lead to results. However, they’re crucial in boosting the company’s brand. The help offered by a digital marketing agency can make the job easier. If the business is yet to start an online marketing strategy, this information will be useful. 

Primary online marketing fields 

Before starting anything, it’s crucial to understand the categories of online marketing. These are the primary disciplines:  

  • Content marketing. It involves the creation of content that will educate the target audiences. It allows them to know more about the products and services, along with other relevant information.
  • Pay per click. This strategy involves paid online advertisements. Each time a user clicks on the ad, the advertiser needs to pay. 
  • Search engine optimization. It involves the optimization of keywords to bring organic traffic to the website. The goal is to rank higher on search engines so that more people can see the website’s link when searching for a specific keyword on search engines. 
  • Social media marketing. It’s the practice of promoting products and services using social media platforms. 
  • Email marketing. This classic marketing approach involves the use of emails to provide information to potential clients.

Identifying the brand

The first step in the process is to identify the brand. The company needs to have a clear plan. Otherwise, it will be confusing. Potential customers won’t know what the business stands for and why it’s different from other existing options. The company can decide to focus on being an affordable option as its brand. It can also talk about being the highest quality option available. The goal is for people to easily remember what the company is about. The marketing strategies will keep reminding them about it. 

Create specific goals 

There’s no point in online marketing if there are no specific goals. It’s not enough to simply say that the goal is to be popular online. There should be specific standards. For instance, the company can increase conversion rates by up to 20% for the first four months after implementing the online marketing strategies. Conversion rate refers to the number of people who decided to visit the website and purchase the products. This goal is too specific, and it’s easy to determine if the company is heading in the right direction. 

Tracking the progress of these goals is important so the team can apply changes or modify existing approaches. If they’re not working, something is wrong. These changes are necessary to bring the company a step closer to the goal. 

Blogging remains the focus 

There are lots of reasons to start a blog. It’s part of the content marketing strategy. These blogs contain a link that will redirect visitors to the page where they can buy the products. Blogs also focus on useful information that people can learn from, instead of selling products all the time. People who decided not to buy now might come back later to check the blogs since they find them informative. They might feel convinced to finally buy next time. Regularly updated blogs are useful in ranking higher on search engines. Google’s algorithms see them as useful and relevant to the keywords being optimized.  

Improve mobile optimization

Since many people use their phones to do almost all transactions, the company should focus on improving mobile platforms. The websites should run quickly when opened on mobile devices. No one is patient enough to wait for several seconds for the page to open. They will probably close it and look for other options. Site design should look stunning when opened on mobile devices. Again, more people use their phones to browse information and make transactions. It would be terrible not to use it to boost the brand. 

Check what the competitors are doing 

Online marketing is about standing out in a sea of competitors. Even if the company’s strategies are working well, they won’t mean anything if others are doing a better job. They can take a bigger share of the pie. Determine what strategies are effective and if they’re worth replicating. Analyzing the steps taken by the competitors will also help determine what went wrong. 

Be responsive

Asking people to come and visit the website is one thing. Once they already feel engaged, the company should do the same. It’s true, especially for social media. People who leave comments or send messages might want to know more about the business. They won’t immediately buy, but they might feel convinced after a few interactions with the company. It helps to respond to private inquiries. Answering questions left in the comments section is also great. When people feel that the company isn’t responsive enough, they might decide to look for other options. 

A digital marketing agency can help

Figuring out the entire process can be challenging. Startups with only a few employees will have a hard time determining how to get things done. The good thing is that experts like the Nashville Digital Marketing Agency can lend a hand. With the expertise of these third-party firms, it’s easier to figure out how to get started. The company can create a plan to be popular online. 

It’s not easy to see results overnight. Online marketing strategies also constantly change. The strategies that worked before might not be suitable anymore. It helps to always figure out how to keep up with the trends. The help extended by a digital marketing agency will make the job easier. The service isn’t for free, but worth it. However, even when these strategies begin to bear fruits, the job isn’t over yet. There should be constant updates since changes happen all the time. Other companies can also easily catch up. There’s no room for complacency in online marketing.

Is Company Organization a Priority for You?

Do you get the sense that your company is as organized as it should be?

In the event you said no, don’t you think now would be a good time to put more focus on company organization?

By being a more organized business owner, the sky is the limit to how far you can take your company.

So, when will you put more emphasis on being organized?

Where Does the Focus Need to Be?

In putting forth a more organized approach to doing business, here are some things to hone in on:

1. Sales – You can’t do much when it comes to being a successful small business if sales are often lagging. So, review your sales efforts to make sure everything is firing on all cylinders. From each sales spreadsheet to making sure personnel have tools they need to meet client needs, be on top of it. It is also wise to hold regular sales meetings. This allows you to stay in touch with your sales team and see if all needs are being met. That is as you look to always improve company sales. Such meetings can also be an opportunity to brainstorm about sales leads and more.

2. Finances – Are you staying on top of your company’s financial needs? From the sales numbers to expenses and more, make sure managing money is a strong suit. Failure to do so can lead to getting into a financial hole before you realize it. Stay on top of how much you pay for office rent if you do not own the property, what you pay to vendors for goods and more. Last, be alert in the springtime when it comes time to do company taxes. Organization is key here so you do not miss out on reporting anything to the government. Also make it a point to get all the small business deductions your company is entitled to. Missing out on those deductions is in essence like throwing away money. When you are organized and cover all your deductions, it is more savings for your company at the end of the day.

3. Hiring – Do you feel as if you do a good job when it comes to hiring employees? Bringing the right people into the right positions is critical to a well-run business. So, make sure you take whatever time and effort is necessary in the interview process. You can be more organized when you do things such as background searches on each prospect. Knowing what is in their backgrounds is important to getting better people in. If you rush through the process and do not do your homework, it can have repercussions for you.

It can be easy over time with all the responsibilities you have in running a company to lose some focus.

That said being an organized small business owner is to your advantage when it comes right down to it.

So, take the time to make organization a priority and stick to it.

Best Ideas for Quest Room Platform

If you are looking for the best in Escape Hour adventure, then you have many reasons to go through this article. Whether it is a room in Edmonton or some other place, you certainly will be able to get the best when it comes to constructive Room Platform Linkbuilding experience. This is because escape rooms in Escape Hour does have some unique things to offer to its players. Let us get to know more about it over the next few lines.

Escape rooms in Calgary, Edmonton from Escapehour

Some Understanding about the Game Briefings

There are some great reasons to try out being a part of the escape rooms. These are available for intro games and also for briefings that are held after each game. Further they are private. When you decide to choose this site for building the room platform linkbuilding, you also get other benefits also. You are not required to share your game space with any other groups. Further, in today’s world of Covid-19 infections, the link building exercises are done taking into account the internationally accepted AHS Covid-19 recommendations and protocols. Whether it is about physical distancing, sanitization of rooms or wearing a mask, you can be sure that everything is taken care of. This ensures the safety of customers at all points in time while they are on their job of linkbuilding either in Calgary or other such places.

Different Choices Are Available

How to decorate escape room

There is no doubt that variety is the spice of life and when you go into platform linkbuilding and other types of games, you certainly have the option of picking and choosing. For example, you can choose Five Lives or Bank Heist. Five Lives for example gives you the ultimate experience as far as spatiotemporal trips are concerned. You will have many reasons to enjoy it because it offers some situations where you could see some great inner transportations. You also will have to encounter many sports obstacles, logical tasks, getting access to locker room and other such wonderful experiences. You will also have to fix a flagship and for this you will be given one hour. The task may look simple from the outside but when you have to go through boiler rooms without getting noticed, you will certainly find it tough. Remember you will have to do all these without getting unnoticed and this is easier said than done.

You also will love other games such as Bank Heist, Senator’s Battle, 5 Elements and a few other games. All these will test your limits as far as quest room conquering


To sum up, there is no doubt that if you are looking for some great, safe and exciting gaming adventure, you have all reasons to go in for the various choices offered by Escape Hour.

Is Your Small Business Financially Healthy?

If you had to rate your small business from 1 to 10 when it comes to financial health, what kind of rating would you get?

Few businesses are able to make a go of it when their finances are often struggling.

With that in mind, is there more you can be doing for better financial numbers now and down the road?

Don’t Toss Away All You’ve Worked for

In looking at your small business finances, here are some keys to keep in mind:

1. Be up to speed on your finances – One of the most important things you need to do is stay up to date on your company finances. If you run a small business on your own and are the only employee, chances are you know your finances rather well. If you run things and have employees, you may have someone monitoring the financial books. Either way, know what those books are saying. If you have been in business for a year or more, take the time to compare financial numbers from a year or more ago to now. Look to see if there are any financial trends that should be of concern to you.

2. Know if it is time to seek help – In the event your finances are of concern to you; don’t hesitate to seek some financial help. A financial shot in the arm can help your business in a myriad of ways. Note that there are different financial loan options out there you can look into. So, if you seek a fast line of credit, go online and see what your options are. Find the provider that can get you the funds as fast as possible. Also make sure you have all your paperwork in order when applying. This will make it easier to get an answer from the credit provider in an expedient manner.

3. See where you can cut debt – There will likely be some areas in your small business where you can rid yourself of debt. Sit down and go over the various aspects of your operation. See what you may be able to trim or cut altogether. By getting rid of some of the fat, your small business can remove some of the debt that is holding you back.

4. Keep tabs on your industry – It is also important to keep tabs on your particular industry. Look to see if there are any financial trends you need to be aware of. Such trends can play a big role in helping you to decide if it is time to expand or even cut back. Also look to see how your immediate competitors are doing. You may be able to pick up some financial pointers by seeing how they are going about business.

As you look to do more for your small business, make sure you know what is going on financially.

With all the responsibilities you have, none can be more key than the financial health of your small business.

Is Selling Your Small Biz in the Cards?

Have you given thought to the notion of selling your small business anytime soon?

If the answer is yes, how confident are you that things will go the way you want them to?

Selling a small business can be rather easy or quite a challenge depending on what is involved.

With that in mind, is selling on your mind?

Take the Right Steps for a Smoother Sale

In looking to sell your small business, here are a few keys to help you along the way:

1. Being prepared to go on the market – Above all else, be sure you are prepared to go on the market. The last thing you want would be not having all your paperwork in order and other issues that can delay a sale. This is why the due diligence process is so important. You are likely going to get hit with a myriad of questions as they relate to your small business. As such, be ready to answer them. It is almost like going into a political debate. Be ready for any and all things that are thrown at you. In doing so, you can enhance the chances of having a smoother sale.

2. What about your workers? – In the event you have people under you, what is likely to happen to them when you are ready to sell and in fact close the deal? Be sure to take their lives into account. Remember, you’d want someone to do the same for you if you worked for them. Not doing so can leave them hanging and even out of a job if things do not pan out. While some details are only for you, give them as much info as you can. That is about a potential sale, when it could happen, who may buy you and so on. This helps each employee decide their working future.

3. Alerting customers – Depending on how long in business, you may or may not have a large number of customers. That said it is still smart to alert them that management is changing hands. While some customers may decide to move on, chances are others will stick with the company. If you have offered quality products or services, it would make sense some will not look to go elsewhere. Their hope is new management will be as good if not better than you were. A simple email or other form of communication to customers would be a good PR move as it relates to your sale.

4. Working with new ownership – Once you have a sale signed and delivered, how much time do you take to help the new owner? It really comes down to what you are comfortable with and what the new owner or owners may ask of you. Making for the smoothest transition possible should be your goal when you decide to go on the market. You may even find yourself staying a part of the business in a consulting role. This is why being cooperative and making it simple with the new ownership is so important.

If you have sold a small business, what advice would you have for someone looking to be in that same position?

Brian Ferdinand, Business Guru, Describes Pros and Cons of Furnished Apartments

Imagine being able to travel anywhere in the country or the world for business and then being able to return to your bed every night. Unfortunately, this isn’t physically possible, according to a recently published article on work travel. However, a furnished apartment can get you as close to that level of comfort as possible every night when you’re on the road, according to business expert Brian Ferdinand. Here’s a rundown on the pros and cons of furnished apartments for traveling professionals, according to Ferdinand.

The Pros of Furnished Apartments

One of the top reasons to choose a furnished apartment when you’re on the road for business? It comes with a full kitchen rather than a scaled-down, motel-style kitchenette. This means you can expect to find storage containers, serving utensils, glassware, silverware, pans, pots, and tableware in your apartment. As a result, you can purchase food from the grocery store—just like you would at home—which will be a lot more wallet friendly versus constantly eating out.

Furnished apartments also come with couches, coffee tables, and chairs. In addition, you can generally find side tables, lamps, and alarm clocks, as well as relatively comfortable comforters, pillows, and blankets for getting a good night’s sleep—just as you would on your own bedroom mattress. Dryer and washer access is also generally available to make you feel as at home as possible. This access may be available in your apartment or in a communal laundry facility for the apartment building.

The Cons of Furnished Apartments

A noteworthy drawback of furnished apartments is that they may not include amenities such as Internet and cable, although they might already be set up. As a result, you would have to contact local service providers to turn these services on. In addition, you will likely have to pay the owner of the property directly for your utilities, as the utilities will likely be in his or her name. This utility cost will be above and beyond your rent price.

All things considered, furnished apartments are a good option for people who are traveling for work and need temporary places to stay. However, it is important you consider all of their disadvantages before signing up for one, according to Brian Ferdinand. As long as you understand what you’re getting into, you can have a positive furnished apartment rental experience from one city and trip to the next.

Brian Ferdinand, Business Leader, Explains the Appeal of San Francisco among Business Owners

The United States has long stood out for its ingenuity, spanning from the time of the steel- and iron-fueled Industrial Revolution to the current Internet Age. However, California in particular has been on a pedestal in years past for its unparalleled innovation. Today, one California city—San Francisco—remains a top place for aspiring entrepreneurs to put down roots, according to business expert Brian Ferdinand in a recently published article.

Silicon Valley in San Francisco

The California Gold Rush ended up being the United States’ biggest mass migration. More than 150 years later, California continues to draw a large number of people, but the “gold” drawing them today is not necessarily a mineral but rather the golden opportunity to make it big in business. That’s because San Francisco, or the City by the Bay, is the globe’s technology and innovation capital, offering many opportunities for startups to thrive.

In fact, San Francisco’s Silicon Valley is deemed one of the most intelligent, innovative, and enterprising cities worldwide, according to Ferdinand. The reason why Silicon Valley offers the fertile ground that profit-seeking startups need is because three entities have come together to make this happen: the government, the private sector, and academia. Both the University of California, Berkeley and Stanford University are in the valley, so a brand new flow of savvy techies and entrepreneurs are introduced to the landscape every year.

However, Silicon Valley also boasts a large number of funding institutions and wealthy investors—the perfect combination for driving startup success. This area also offers excellent access to attractive amenities, such as hotels that are world class, five-star restaurants, and exciting entertainment options. These amenities are invaluable for entrepreneurs, as they can use them to draw potential clients and investors to them.

Other Reasons to Choose San Francisco as a Business Location

In addition to being called the City by the Bay, San Francisco is considered to be a city that, like Las Vegas, never sleeps. That’s because the city remains alive with activity 24-7. This, along with the city’s temperate climate and fair weather, is a major draw for entrepreneurs, as it makes it easier for busy business people to achieve a nice work-life balance.

All in all, San Francisco continues to boast a vibrant business climate like no other, according to Brian Ferdinand. And it is expected that no other location will be able to duplicate its benefits—especially weather wise and technology wise—in the years and decades ahead.

3 Keys to Buying Your Next Business

Are you in the mood for buying a business?

If the answer is yes any thoughts to what kind of business to buy? Any ideas on the financing that will be needed to pull it off? Will you hire employees or be the only one?

Those are but some of the questions you will need to answer before moving forth with a business plan.

So, is it time for you to get your next business?

What to Look for When Taking on a Business

In your quest to buy a company and be the next small business owner, here are three keys to focus on:

1. What the cost will be – What a business will cost you to start up or one you buy already running is key. Do you have the financial infrastructure in place to take on a business? The thing you want to avoid is getting in over your head. This is why it is so important to sit down and go over the projected costs. From what money you have available to projections on what you can expect to make in the first year, cover it all. This will give you a better idea in fact if you will be able to take on a business and make a go of it.

2. What kind of business to buy – The type of business you buy is of course also quite important. Do you have a passion for certain types of business? Is there a business line or two you have experience in? Do your research online and talking to those you know owning small businesses. The feedback you get can be invaluable. So, whether you research info on why buy a SaaS business or other kinds of companies, know what you are getting into. The last thing you want to do is dive blindly into a business venture.

3. Will you be the only employee? – Last, are you planning on hiring help to assist you in running your new business venture? Depending on the size and scope of your business, you may or may not need help with it. If you are going to be working out of your home and mostly online, the need for employees may be mute. One option you may decide on is having some customer service or tech folks work remote for you. If you will be renting out or buying office space and will have traffic, the need for employees will be more likely. In hiring folks, take your time to get the right people in the right positions the first time around. Not doing so can create headaches for you. Also be sure that you let prospective employees know what you are expecting of them. Having everyone on the same page is critical to the success of any company.

In buying your next business, think about all the potential the company and you have.

The sky is the limit when it comes to doing something you like and can make you some money in the process.

Startups Costs That You Have To Anticipate

The moment when you start a brand new business can be very exhilarating. Even so, most first-time entrepreneurs fail. Oftentimes, the reason behind the failure is improper planning. This is exactly the case with costs that are not anticipated.

Way too many financial advisors focus on the costs that appear after the business is started. They talk about simple things like taxes and complex things like fees associated with an ETH to BTC converter. What is rarely covered is what startup costs have to be anticipated before the business is launched. This is what we will focus on in the following paragraphs.

Research Expenses

Before the startup is launched, it is really important to conduct a very strong market research. You want to learn as much as possible about the prospective industry. In many situations, this step is neglected. As a result, the business owner cannot execute ideas and is not ready. Avoid this by first hiring an experienced market research firm. It can help you during the entire assessment process. Obviously, this includes money since you have to pay the experts to get the job done.


It is surprising to see that many entrepreneurs do not properly understand how much money equipment can cost them. When you launch the business, you immediately need equipment. As a very simple example, after you launch the moving company, at least a good truck is mandatory. When the restaurant is opened, it needs stoves together with other equipment.

Based on the industry you operate in the needed equipment can be really costly. This is especially the case if you have to hire multiple employees.


While many focus on taxes, the fees that have to be paid when you open a business have to be considered. As an example, when incorporating the company, it becomes a legal entity of its own. You have to file incorporation articles with the state where you operate. You cannot do this for free.

Sometimes, federal licensing is mandatory, as in the aviation and agriculture industries. Professional licenses might be needed when you are a dentist or a hairdresser. All of these add up.

Office Space

Most entrepreneurs drastically underestimate the costs associated with office space. Remember that buying or renting a business location is almost always expensive. This is why so many small businesses actually operate from the home of the owner when they are launched. Whenever you are low on funds, you cannot really rent a large office space.

You should also understand that in many cases, the office space you rent is only offered after you sign a long-term lease. In addition, you have to think about utilities and many other costly operational costs.


Planning is a huge part of business success. This always includes being aware of what money you need before the startup opens its doors. Unfortunately, many aspiring entrepreneurs underestimate how much money they need to start a business. Do not make this mistake and always know all the costs that have to be taken into account, including what was presented above and more.

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