Ecommerce Efficiency: Cloud Hosting Questions Every Business Needs to Ask

If you’ve been researching web hosting for your business, you’ve probably run into the term cloud web hosting at a few of the better hosting providers. Since the technology is relatively recent, not every web hosting service usually offers it. It can even be a challenge at times coming by much information on what exactly it is and how it presents an improvement over the technologies that came before it. Rather than give up trying to understand and going with one of the older technologies more widely available, it makes sense to investigate. Cloud web hosting is likely to become the standard in web hosting in the future. If you can, it’s this type of hosting technology that you should put your business on today.

What exactly is cloud hosting?

With a conventional web hosting service, whether shared or dedicated, you put your website on one server computer, or perhaps two or three, if you have an in-demand website. When your website subsists on such limited resources, though, you tend to be unprepared for episodes of high demand.

If you run a retail sales website, for example, you may have a particularly busy time during the holidays, and a relatively quiet time the rest of the year. To make sure that visitors receive good service during the busy times, though, you will need to buy a large server plan, and pay more year-round. It would be a waste of money.

Cloud hosting is the answer to this challenge — it involves putting hosting websites not on specific server machines, but on a virtual server that is able to spread its load across multiple physical servers when demand rises, and on just one part of one server when demand is low. It’s a dynamic process. Technically, while your website may occupy a cluster of servers, it can still  be considered to simply be one machine.

Is cloud web hosting really better?

One of the prime advantages of cloud web hosting technology is that it tends to be cheaper than large-scale dedicated hosting. Cost-effectiveness comes about because your website doesn’t permanently occupy a number of servers simply to be able to deal with occasional bursts of demand. With this technology, the hosting company is better able to spread demand by multiple customers across multiple machines, making for lower costs.

The fact that the solution is dynamically scalable means that you never need to plan for demand. No matter what kind of demand comes in, you only pay a set amount, and rest assured that your customers never see poor performance.

How do you choose cloud hosting?

If you’re new to cloud hosting technology, you can have a little trouble knowing what exactly to look for when you try different services. According to Source Data Products, a leading cloud web hosting provider offering iSeries technology, there three important questions that you should ask every service that you consider.

Do customers only pay for what they use: Dynamic scalability is the primary selling point of cloud web hosting. You want to make sure that the company offers you scalable billing for such scalable services, rather than a large, fixed sum each month.

What kind of security do you use: It can be very hard to keep your data protected in today’s risk-prone world of computing. Since the success of your business depends on access to quality hosting that doesn’t compromise customer information, you should make sure that the hosting service you choose uses data encryption, security audits and other security options.

Choosing cloud hosting is a sensible choice as far as small businesses are concerned. Not only does such technology help save money, it helps protect business reputation by ensuring consistent website performance, as well.

Ruby Spencer provides Ecommerce solutions in her work and enjoys sharing her insights on topics like cloud hosting with an online audience. She writes for several different websites on a regular basis.

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