Recently, animation has been making a lot of noise in the marketing sector, but if you are not yet familiar with it, chances are that you are somewhat doubtful regarding the wisdom of investing in it while planning a marketing strategy. If that is indeed the case, then let us tell you right off the bat that you are missing out on a very effective marketing tool. To help you understand what we are talking about here, the following points should prove to be helpful.
We Understand Visual Information Better
Studies indicate that an average human being can process visual info about 60,000 times faster than text information and that’s not a number that any sane business person can ignore. While one may argue that even live action films can have the same effect, they would theoretically be right to a certain degree, but not entirely. This brings us to our next point.
Animations are Comparatively Cheaper
The cost of creating quality animated content for marketing purposes will not exactly be cheap, but if you want to do something similar by opting for a high quality live action film instead, the costs would skyrocket through the roof.
They are Easy to Understand and Flexible by Nature
Once you have the base animation done, there’s plenty of room for easy customization to suit different audiences in various age groups, geographic locations, ethnicities, etc. The liberties that animation experts can take while creating a film for their clients can never really be matched by live action video and then there’s the question of being much easier to understand as well. Spiel whiteboards, for example, are used to convey complex or hard to explain messages in the simplest way possible. Not only are they easy to understand, but whiteboard animations in general are much easier to recall too; which means that they leave a lasting impression on the minds of your target audience.
Animated Visual Content is Shared on Social Media Very Frequently
When it comes to social media, demographics show that visuals in general are watched, commented on and shared more than any other form of content and even among visuals, nothing beats the animated shorts in terms of popularity and user engagement.
Stimulation and Conversion
The combination of text and simple animations stimulate both the right and left sides of the brain, which makes the messages delivered via the films much more memorable. As the memory stays, the chances of the viewer making a purchase also increase by default. Surveys show that moving visual content has an astounding 75% higher rate of conversion, as compared to any other marketing tool.
Just think about the last promotional animated short film you watched anywhere and then ask yourself the following questions.
- Did you watch the whole film?
- Do you still remember the message?
- Did you find it memorable?
If you can remember the film, you will likely answer yes to all three of these questions and that in itself is an example of how powerful and important it is to incorporate animation into your marketing strategy.