GET THE BIG PICTURE » Brazil THE GATEWAY TO SUCESS Thu, 18 Jan 2018 18:54:57 +0000 en-US hourly 1 3 Ways You Can Take Advantage of a Global Marketplace Sun, 25 Sep 2016 08:50:48 +0000 The rise of the internet and the increasing globalization of the worldwide economy means that more and more businesses are trying to find ways to appeal to customers beyond those who live in their immediate area. It’s easy to look to companies like Samsung, Apple, or Coca-Cola, that have achieved massive success across the globe and desire those same results for your own business.

Now, not every company necessarily needs to achieve this level of success. After all, a local cell phone repair shop hardly needs to appeal to customers on the other side of the world. However, many of the same principles that help larger companies tap into the global marketplace can help your small business find success too. Here’s a look at three tactics that can help you.

Speak the Language

It stands to reason that if you don’t speak the language of your customers, you aren’t going to be able to make much headway with your product or service. And these days, just about every retail store deals with customers who speak multiple languages. In Canada, French is the primary language for many residents. In the United States, the Spanish-speaking population has experienced significant growth over the past few years.

So how do you communicate with these customers if you don’t speak their language? One solution is to hire a translation service provider that delivers fast, accurate and reliable work. This enables you to quickly and effectively distribute your marketing messages and company information to customers who would have a hard time understanding English.

In addition, you can make a conscious effort to hire employees that speak a second language. By providing personalized service in the native language of your customers, you will stand out as a caring and professional business.

Know the Culture

Language isn’t the only thing that makes your global audience different. For example, each country has its own unique holidays and celebrations. Different religious and ethnic groups can also have particular interests or lifestyles that make them stand out from your everyday customers.

Because of this, it is essential that you are considerate of what appeals to this diverse customer base—as well as what messages could be ineffective or even distasteful. The better you are able to tap into the unique cultures of your global customers, the more likely you are to form meaningful connections and become an accepted part of the community.

For example, many American brands have found success by creating television ads specifically geared at Spanish-speaking audiences. These commercials are filmed in Spanish and are played exclusively on Spanish-language TV stations to make a direct appeal to these consumers. Similar methods of cultural engagement can yield big results for your business as well.

Understand the Market and Adapt

Any time there are language and cultural differences, the wants and desires of an overseas market are likely going to differ from those of your native customers. Because of this, many companies will adapt their products or services when entering a new country, even while maintaining a similar overall branding approach. For example, in Brazil, Kentucky Fried Chicken replaces its standard mashed potatoes side with the option preferred by local customers—rice and beans.

Companies that are most successful in this area typically use local partnerships—mentors, advisers, or even foreign businesses—that can guide them in which adaptations are necessary for success. The more willing a company is to adapt when necessary, the more likely it is to prove appealing to a wide range of customers.


Achieving success in a global marketplace isn’t always easy. But as companies utilize the language and culture of their diverse audiences and make adaptations to their products or services when necessary, they will be better equipped to reach a wider customer base than ever before.

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6 Great Emerging Economies for High-Tech Entrepreneurs Wed, 18 May 2016 11:25:50 +0000 America has a deserved reputation as the hub of the global technology industry and a haven for young businesses seeking venture capital. In many ways, it’s one of the best places in the world to start a high-tech business.

But, according to an influential piece in The Atlantic, it’s actually not the world’s best place to start a new company. In an eclectic mix of emerging and developed economies, public policy is friendlier to entrepreneurs, and the private business landscape is more dynamic overall. Even countries not typically thought of as startup hotspots, such as Italy, put the United States to shame.

So if you’re keen on starting a new high-tech business, you’d be well-served to look overseas. Draw up your business plan, gird yourself against these common mistakes new business owners make, and decide which of these entrepreneurial destinations you’d like to set up shop in:

1. Vietnam

It took decades for Vietnam to recover from the ravages of the Vietnam War and rebuild an economy damaged by hardline Communist rule, but this southeast Asian nation finally has its groove back. With a low cost of living and business-friendly policies that reward foreign investors willing to create jobs in-country, it’s hard to beat Vietnam. Oh, and the food isn’t half bad, either.

2. Brazil

Brazil might be going through rough political times, but that doesn’t mean it’s any less entrepreneur-friendly than it used to be. According to Approved Index, more than 13% of Brazil’s adult population belongs to the entrepreneur class — nearly one in seven people. Lately, Brazil has been working overtime to attract foreign investors, offering expedited investor visas and permanent residence for business owners willing to pony up enough dough.

3. Thailand

Thailand is another super-entrepreneurial country in the heart of Southeast Asia. As wages rises on the Chinese mainland, lots of low-cost, high-tech production is moving south, and Thailand is a key beneficiary. According to Approved Index, Thailand’s entrepreneur population is roughly equal to Brazil’s.

4. Chile

Chile is a middle-income country with a stable, democratic government that has thoroughly learned the lessons of a decades-long military dictatorship. Most people come here for the stunning mountain vistas and beautiful beaches, but big cities like Santiago and Valparaiso are among South America’s friendliest for young, active entrepreneurs. Plus, inland Chile’s dry desert climate is ideal for specialized high-tech manufacturers, including chipmakers.

5. Romania

Romania has one of Europe’s most Internet-literate, code-savvy populations, despite a relatively low median income and per-capita GDP. Even if they’re headquartered elsewhere, high-tech businesses frequently tap Romanian back-office service providers and independent tech consultants for low-cost development and support work. Why not relocate the whole shebang?

6. Colombia

Reputation-wise, Colombia had a steep hill to climb. For decades, the country was known as a drug-infested cesspool — South America’s top cocaine exporter. A bloody civil war didn’t help matters, either. But that’s all behind Colombia now. The country is booming, with temperate Bogota and beautiful Medellin looking more and more like Miami everyday. With wages super-low and skilled locals hungry for decent-paying work, South America’s northernmost country is a terrific place to start a tech business.

Are you looking to start a business in an emerging economy? Which countries are tops on your list?

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