With more eyeballs moving to the internet in the past decade, the importance of having excellent imagery on one’s web portal has magnified considerably.
If there is anything that grabs the attention of consumers these days, it is sharp, expertly-crafted photographs.
Site owners that have these at the top of their posts and sales pages retain users, while those with lackluster pics lose them.
Still skeptical whether there is any use in your business for expert photos? John Kleinheinz found a new life after managing hedge funds by snapping PR photography for businesses throughout Texas.
Barely finding time for what used to be a hobby before 2012, he was able to hone his skills to the point where established companies were willing to pay him premium rates for images that would improve their perception in the marketplace.
Clearly, if there were low demand for this service, there is no way John would have made the headway he has in this business.
If you are still on the fence with regards to whether this is for you, this article will reinforce how professional photography can help your business.
1) They will make your enterprise look more competent
In almost every sector, the business that appears to have their ducks in a row will have the first and best chance of acquiring customers. In 2017, the first point of contact for prospective clients is your website – will it wow them?
First impressions matter more than ever, and a killer way to make this impact as memorable as possible is to fill your site with high-quality, professionally taken images.
This will cement the legitimate perception that you are an enterprise that knows exactly what they are doing, giving you an unbeatable advantage straight out of the gate.
2) They will help you stick out from your competition
Don’t misread us – your clients will have images on their website too, but the ones you choose to put up on yours will establish your identity.
This is the perfect opportunity to set yourselves apart from them, allowing you to demonstrate who you serve best, and why you are the right company for the job.
While copywriting can make a case for your business, it is images that will make an imprint in the mind of a customer that will give you an advantage over competitors who use tired old cliché stock photos when they make their pitch.
3) They will communicate benefits of your products better
Words can get a concept across in a masterful way when they are used properly, but when they are paired with an image, they can create a mental movie in the minds of customers that are so powerful, they can compel them to make a purchase on the spot.
Certainly, this is something that is essential on e-commerce B2C platforms, but when it comes to B2B sites, there are still some that use sub-par pictures to make their case.
By contracting a professional photographer to snap photos that capture the essence of what you have to offer the marketplace, you’ll be giving your sales efforts the tremendous shot of adrenaline you’ll need to boost your revenues to the next level.