Mike Dane

Increase Conversion Rate with Great UX

What is UX, why does it matter, and how does it impact on Conversion Rate Optimization (CRO) of a website? According to TruConversion, UX or User Experience is “basically what happens when your users interact with your business through online communications, application or website.” The purpose of having a website is to advertise your business, as well as communicating important information with your site's visitors. What happens if this is not the case? Your website visitors are not converting Read more [...]