GET THE BIG PICTURE » PR THE GATEWAY TO SUCESS Wed, 21 Feb 2018 17:47:45 +0000 en-US hourly 1 How professional photography can help your business Fri, 24 Mar 2017 10:01:09 +0000 With more eyeballs moving to the internet in the past decade, the importance of having excellent imagery on one’s web portal has magnified considerably.

If there is anything that grabs the attention of consumers these days, it is sharp, expertly-crafted photographs.

Site owners that have these at the top of their posts and sales pages retain users, while those with lackluster pics lose them.

Still skeptical whether there is any use in your business for expert photos? John Kleinheinz found a new life after managing hedge funds by snapping PR photography for businesses throughout Texas.

Barely finding time for what used to be a hobby before 2012, he was able to hone his skills to the point where established companies were willing to pay him premium rates for images that would improve their perception in the marketplace.

Clearly, if there were low demand for this service, there is no way John would have made the headway he has in this business.

If you are still on the fence with regards to whether this is for you, this article will reinforce how professional photography can help your business.


1) They will make your enterprise look more competent

In almost every sector, the business that appears to have their ducks in a row will have the first and best chance of acquiring customers. In 2017, the first point of contact for prospective clients is your website – will it wow them?

First impressions matter more than ever, and a killer way to make this impact as memorable as possible is to fill your site with high-quality, professionally taken images.

This will cement the legitimate perception that you are an enterprise that knows exactly what they are doing, giving you an unbeatable advantage straight out of the gate.


2) They will help you stick out from your competition

Don’t misread us – your clients will have images on their website too, but the ones you choose to put up on yours will establish your identity.

This is the perfect opportunity to set yourselves apart from them, allowing you to demonstrate who you serve best, and why you are the right company for the job.

While copywriting can make a case for your business, it is images that will make an imprint in the mind of a customer that will give you an advantage over competitors who use tired old cliché stock photos when they make their pitch.


3) They will communicate benefits of your products better

Words can get a concept across in a masterful way when they are used properly, but when they are paired with an image, they can create a mental movie in the minds of customers that are so powerful, they can compel them to make a purchase on the spot.

Certainly, this is something that is essential on e-commerce B2C platforms, but when it comes to B2B sites, there are still some that use sub-par pictures to make their case.

By contracting a professional photographer to snap photos that capture the essence of what you have to offer the marketplace, you’ll be giving your sales efforts the tremendous shot of adrenaline you’ll need to boost your revenues to the next level.



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Advertise your business in the best way possible – Create your brand image Thu, 19 Mar 2015 12:54:41 +0000 As a sole business trader, it is vital for people to know and recognize your brand. The more are the number of people you reach out to, the more sales you will rake in. You could probably be the best sandwich maker in the world but if you fail to promote your business in the right way, no one will come to know about the name and image of your brand. How would you think of selling your products to the target audience when you don’t have any? This is the reason why all businessmen should know about some marketing strategies that can help them market their services and products.

However, at the same time it is essential that you get the right marketing strategy. Don’t make the mistake of blowing your entire budget on one channel. Just as you shouldn’t invest all your dollars into a single financial asset, here too you should channelize your efforts to different marketing channels so that you can get mixed results from most of them, if not all of them. At the same time, you have to ensure that your marketing strategy reaches a wide variety of audience. Taking the route that is less travelled will make your business stand out in the crowd.

Inexpensive and cheap ways of marketing your business

Are you someone who is eager to expand and extend your client base and spread the word about your services and products? Are you wondering if you should still bother about some marketing programs? The answer is definitely yes and hence if you own a business of your own and you wish that people come to know about it, marketing is extremely essential. Check out some effective ways of creating your brand image through advertising or marketing your services and products.

  1. Speak to your clients: It’s indeed interesting to see how many dollars business organizations spend to gather information on the market so that they can attract new clients when they already have a wealth of opportunity in their current client base! One of the best ways in which you can increase revenue is by speaking to your clients and customers. Ideally, if this can be done by someone outside the company, the clients are more likely to believe the credibility of the information shared. While you assess perceptions, you just need 5-10 clients and you can ask for their valuable time so that they can share their views about you.
  2. Creatively structure the marketing campaigns: A postcard is indeed one of the best and the most common ways of marketing your business. But if you think out of the box, you can even put a small box with a knife, fork and spoon and a printed napkin asking your client to have lunch with you. These are some creatively structured marketing campaigns which will immediately impress the client and force him to take some positive action. And don’t make the mistake of thinking what your competitors are doing. Do what is best according to you.
  3. Spread the word with publicity: Do you think that you can’t do PR or the right publicity without leveraging the services of that of a high-priced firm? Although it is to some extent true that the bigger firms have some tremendous experience and contacts but most small companies can even do enough PR on their own to spark the interest of the public. Leverage the best resources for creating the best impact about building the right publicity for your business firm.
  4. Utilize the current relationships: Most people in your firm will know at least 200 people. If you know 200 people and everyone else also knows 200 people, you can have a huge number of contacts. Spend some time in developing relationships with people whom you already know, colleagues whom you’ve already worked with and some professional networking organizations. You can also spread the word within your family for even better experience.
  5. Embrace email marketing: Marketing through email is cost-effective, flexible, easy-to-measure and also has high impact on your business. Through email marketing, you can easily drive enough traffic to your website, reach out to your target audience and stay in touch with your prospects and customers. Email marketing also allows you to promote your services and establish expertise within the audience. Just ensure you know the nooks and corners of this marketing method.

So, if you don’t want your business firm to run into debt and seek help of the best debt consolidation loan, take into account the above mentioned points to market and promote the services of your business. The more people come to know about your business, the better will be the profits earned.

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